Mass Communications Final

Cuneiform

What ancient Sumerian form of writing paved the way for the first written manuscripts?

Editors had more control over what was printed.

Which of these is not a reason text printed through printing presses was more impactful in the written era than hand-written and illuminated manuscripts?

Mass Nation, or Mass Consensus

Which concept refers to an entire population watching the same few channels or listening to the same collection of songs?

They build and owned the broadcast center, towers, and cables.

Control over communication during the electronic era shifted to corporations for which reason?

Algorithms

What tool used to sift data and move decisions is part of the semantic web, as described by Tim Berners-Lee?

Search Engines

The explosions of web sites from the thousands to the millions led which technology to rise in prominence?

Allowed sites to link freely and easily

How did HTML, invented by Tim Berners-Lee, change the Internet into the World Wide Web?

People left rural villages and moved to cities

During the Industrial Revolution, which change in how people lived paved the way for the electronic communication era?

Mobile Games

Where do 49% of people play games today, according to surveys?

Browsers

MOSIAC is an example of which Internet innovation?

Radio

Which form of broadcasting was called wireless telegraphy?

Made it a commodity.

By the time of the Civil War, telegraphs has made communication almost instantaneous. How did this affect news in the United States?

Military

Which entity was primarily responsible for the creation of ARPAnet, the protocol-internet?

Oral

The Irish seanchi John Henry was an example of which era in communication history?

Philosophers

Who carried the most power or influence in a society during the spoken or oral communication era?

Encoding information as binary data

What separate the electronic era of communication and the digital era of communication, according to the lecture?

Masspersonal

Which term is used to describe the blending of communication between two people and communication between many people?

Video games recognized as protected speech

What happened as a result of the Supreme Court case Brown v Entertainment Merchants Association?

Telegraph

Which technology was the first time information was sent using electricity?

Convergence

The collection of multiple formats of media - video, audio, written - onto one platform during the digital era is called what?

Moveable Type

Johannes Gutenberg is credited with advancing Europe into the written communication era with what invention?

Odyssey

Which was the first commercially released game console?

Lack of written language

During the spoken r oral communication era, what required people to preserve their culture and history through story and spoken tradition?

Oral

Rreserving tradition around close knit-groups are…

Written

Promoting Individualism is…

Electronic

Rise of consensus narrative is…

Digital

Formation of niche nation is…

The cable industry has the same rights as a magazine publisher, not a broadcast network

What was the outcome of the Supereme Court’s 1979 Midwest Video Decision?

Jazz

Which of these is not a form of popular music which rose to popularity in the 1950s?

Ships

Early experiments in wireless transmissions were intended to improve communication with which of these?

The Trust

What was the nickname of the first movie production cartel, created by Thomas Edison?

Stop amateur radio operators from jamming the airwaves

Which of these are the primary reason Congress passed the Radio Act of the 1912

Phonographs

Which came first?

Format Radio

Which of these came about in 1949 as managers took more control of what disc jockeys played?

Radio

Which industry did television steal ideas from the most in its earliest years?

Radio Broadcast

In the 1920s, what caused phonograph and record sales to fall by half?

ASCAP

Which organization was founded to collect copyright fees for playing recorded music?

Ticket prices at opulent movie palaces soared

Which of these is not a reason movie attendances started falling After 1946?

Folk

Bob Dylan and Woody Guthrie performed Music from which genre, also called the music of protest during the 60s?

They wanted to avoid government regulation

Which of these best describes the reasons TV networks poured money into news broadcast operations in the 1960s?

They made portable radios cheap and accessible

Transistors were an important invention for the radio industry for which of these reasons?

Global Box Office

What is the largest source of revenue for a modern-day movie?

The Fairness Doctrine

Which of these ended during the Reagan Administration, paving the way for conservative-dominated talk radio?

Too many TV shows being made

What is the best description of Peak TV?

Controlling all aspects of movie production, distribution, ad exhibition

What is vertical integration, which allowed big movie studios to push out their competition?

Talkies were too expensive for small studios to make

Which was the reason many black film studios closed as talkies rose in popularity?

Pizza Gate + QAnon Conspiracy Theory

List information anarchists…

Russian Bot Farms + China’s Great Firewall

List Propagandists…

Alex Jones’s Info Wars + Breitbart.com

List Opinion Entrepreneurs…

Internet phishing schemes + P.T. Barnum

List Hoaxes or Hucksters…

Jon Stewart’s The Daily Show + SNL’s Weekend Update

List Satirists…

Newspaper Articles

The word “magazine” comes from a French word meaning “warehouse.” What were the original magazine warehouses for?

Penny Press

What was the name of cheaply-produced papers during the Industrial Revolution that often fabricated stories, such as the New York Sun’s series on “man-bats” living on the moon?

Medieval Christian Priests

Who were possibly the first professional editors, transcribing texts and determining that information was kept or left out, according to the textbook?

Opinion Entrepreneurs

Which type of fake news is characterized by media outlets who seek to influence news and public agenda with false stories and information?

Muckrakers

What name was given to magazines that highlighted corruption and shoddy products like patent medicines while urging for social change?

General-Interest Stories

What was the New England Courant newspaper, published by James Franklin in 1721, known for Introducing?

Paying for exclusive rights to stories, then never publishing them.

Th tabloid Enquirer was known for “catch and kill.” What does this describe?

Propagandists

State-sponsored actors who spreed partisan messages, such as operations in Russia, China, and North Korea, are what kind of fake news?

General Interest Post

What type of magazine emerged in the 1800s, as represented by The Saturday Evening Post?

Journalism of Assertion

What type these emerged as a result of cable news networks and talking heads?

Woman were reading the newspaper more

After WWII, many magazines began folding, including those with very high readership. Which of these is not a reason for that wave?

Prevent learning about other cultures

What is the Primary motivation described in the lecture for book censorship and banning?

Partisan Press

What kinds of newspapers specialized in promoting specific points of view from one political party?

Chinese Block Printing

What was recorded method of mechanically producing multiple books at a time from the same text, recorded as early as the third century?

Yellow Journalism

Which era of news has highlighted by the often-underhanded competition between William Randolph Hearst’s New York Journal and Joseph Puliteer’s New York World?

The Truth; Citizens

According to “The Elements of Journalism” (2007) by Bill Karachi and Tom Rosenstiel, a journalist’s first obligation should be to and its first loyalty to .

TV

From the 19 70s to 2000s, which medium did most people say was the most trustworthy for news?

Interpretive Journalism

What type of journalism was championed by editor Walter Lippmann, who auctioned 3 important press responsibilities?

Trades

What classification of books has the highest rate of sales and includes works such as adult fiction and nonfiction, Y fiction and nonfiction, and graphic novels?

In half of the US, which bodies or groups determine which textbooks are okay to use in public classrooms?