Attention & Perception Review

These flashcards cover key concepts related to attention, perception, and marketing strategies discussed in the lecture.

Selective Exposure

The process by which individuals screens out messages that do not conform to their own beliefs.

Mere Exposure Effect

The phenomenon where people tend to develop a preference for things merely because they are familiar with them.

Brand Meaning Portfolio

The collection of meanings associated with a brand, created through various marketing strategies and consumer interactions.

Native Advertising

Advertisements that match the look and feel of the media format in which they appear, making them less intrusive.

Perception

The process of organizing and interpreting sensory information to give it meaning.

Attention Mechanism

A cognitive process that determines which stimuli are prioritized for further processing in the information flow.

Product Placement

The practice of strategically placing products in movies, television shows, or other media to promote them.

Motivated Attention/Perception

A tendency for individuals to focus on information that aligns with their preexisting desires or views, potentially overlooking contradictory information.

Cognitive Fluency

The ease with which information is processed, which can affect how consumers perceive the quality or status associated with a product.

Strategic Marketing Implications

The insights derived from understanding consumer perception that can guide marketing strategies.