Understanding User Experience and UX Research

User Experience (UX)

The overall user interaction and experience with a product or system.

UX Design Process

It includes research, design, prototyping, testing, and measurement.

UX Research

The systematic investigation of user interaction and experience, focusing on understanding user behaviors, needs, emotions, and motivations.

User Research Participants

People who represent your target users.

Goals of UX Research

Advocating for the user, understanding user perspective, motivations, and goals, gathering feedback to guide decision-making.

Importance of UX Research

UX research helps validate or invalidate assumptions and ensures designs are effective.

Difference between UX and UI

UX: Overall user interaction and experience with a product. UI: Visual design and information design around the interface.

Defining Characteristics of UX

A user is involved, the user interacts with a product/system, the user experience is observable or measurable.

Components of UX

Usability, Usefulness, Emotional Impact, Meaningfulness.

Usability in UX

Usability is the user's ability to complete a task successfully and includes ease of use, learnability, and effectiveness.

Usefulness in UX

Usefulness refers to the product's functionality and ability to help users achieve their goals.

Emotional Impact in UX

The affective component of UX, including feelings like pleasure, joy, and trustworthiness.

Meaningfulness in UX

How products become part of the user's lifestyle and the long-term emotional impact.

UX Metrics

Effectiveness: Task completion, Efficiency: Effort required for the task, Satisfaction: User happiness with the experience.

Role of Wireframing in UX Design

Wireframing helps visualize the structure of a product and informs design decisions.

User/Consumer Journey in UX

Mapping the user's experience over time as they interact with the product, from discovery to final use.

Key Takeaway from Don Norman's Quote on UX

A product is more than its features; it's a cohesive set of integrated experiences.

Role of Stakeholder Input in UX Research

Stakeholder preferences and goals should guide UX research goals and metric selection.

Hawthorne Effect in UX Research

The tendency for users to alter their behavior because they are aware they are being observed.

Hindsight Bias in UX Research

When users feel that the outcome of their actions was predictable after the event, leading to skewed perceptions.

Cognitive Attributes in UX

Not a component of UX. Cognitive attributes relate to mental processes and are often part of user experience but not listed as a direct component.

Suitable Time to Conduct UX Research

At any stage of the project.

Guideline for Choosing the Right UX Metrics

Understand the significance of the findings (confidence intervals).

Key Principles of UX Research

Observation, understanding, and analysis.

Significance of Confidence Intervals in UX Metrics

Confidence intervals help measure the reliability of findings, especially when making decisions based on data.

Difference between Usability and User Experience

Usability: Task success, ease of use, and productivity. User Experience: A broader focus including emotions, perceptions, and motivations.