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A01 (distinction)
focus on unique individual experience or create general laws to explain human behaviour
A01 (nomothetic)
establishes general laws > studies large groups
A01 (nomothetic - disorder example)
E.G. biological explanations of OCD + depression > neurotransmitters are responsible > drugs treats all patients
A01 (nomothetic - conditioning example)
E.G. pavlov and skinner > laws of learning via OC and CC
A01 (idiographic)
focus on unique experience
A01 (idiographic - Patient KF example)
shallice and warrington’s KF > damage to STM auditory not visual > challenged MSM
A03 (idiographic - strong case study method)
rich detailed data > E.G. KF > STM is not unitary > helps challenge theories > drives further research
A03 (idiographic - weakness)
can’t generalise > lacks predictive value > limits practical applications > e.g. in treatment
A03 (nomothetic - strength)
scientific > enables prediction + control of behaviour > e.g. OCD explained biologically > SSRI’s developed > improves lives
A03 (nomothetic - weakness)
superficial understanding of individuals > e.g. Milgram > 65% obeyed > does not explain why each individual obeyed
A03 (interactionist view)
Holt > distinction is false > approaches can be combined > e.g. cognitive psych > general laws (WMM) + case studies (KF) > psychologists should use both methods