Marketing Unit 5

Collect the Data

Gather information from sources like ticket sales, social media, surveys, and sponsorship reports

Organize the Data

Sort and categorize the information (e.g., by date, event, fan type, or

platform)

Analyze the Data

Look for patterns, trends, and relationships (e.g., more sales on weekends, higher engagement after wins)

Interpret the Data

Explain what the data means and what story it tells about fan behavior or marketing performance

Take Action

Use insights to make data-driven decisions (e.g., add more weekend promotions, adjust pricing, or target new audience groups).

Analytics

Tools used to interpret data and reveal trends

Algorithm

A set of rules computers use to predict patterns

Marketing Information System

A system for collecting, storing, and managing

marketing data.

Interactions

Direct contacts between a business and its customers that provide useful information

Internal Company Data

Information collected within the company, such as sales records or

customer feedback.

External Databases

Information gathered from outside sources, like government reports or

market research firms

Marketing Intelligence

Everyday information about developments in the marketplace that

help marketers prepare and adjust.

Marketing Research

A formal study of customers, competitors, or the market to find new

opportunities or solve problems.

Soft Data

Opinions, attitudes, and non-numerical information from customers

Hard Data

Numerical data and measurable facts, like sales figures or ratings.