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Chapter 3
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The Primary features
The desire to approach (feeling/ afect)
Attracted to those whose presence is rewarding
Primary features: Direct rewards
Pleasure experienced due to their presence
Ex: Enjoyable to look at beautiful people
Ex: We have fun together
Ex: Do Nice things for us
Primary features: Indirect rewards
Pleasure experienced in their presence
Ex: Associate them with other good things
Ex: Things we have in common
Ex: Things we both like
Propinquity
Physical or psychological proximity
Increased likelihood you’ll get to know them
Mere exposure effect: Exposure increases liking
Caveat: Depends on initial attitude
Moreland and Beach (1952) Study
4 equally attractive women enrolled in class
Each showed up to different number of classes
0,5, 10, or 15 classes
How attractive do you find each women?
Moreland and Beach (1952) Study Results
Women who showed up to the class the least were deemed less attractive then those who did
Similarity
“Birds of a feather flock together”
Personality traits and characteristics
Interests, hobbies, values, ideologies
Physical characteristics
Mate value
Humor styles
Mimicry
Mimicry
Similarity in body positive, movements, and mannerisms
We like people who mimic us
We also mimic others when attracted to them
knowledge
Stimulus value-role theory
3 types of info about new partners that gradually unfold over time
Physical attractiveness
Mating phenomenon
we chose partners who are a good match for us in their attractiveness
Ex: Romantic couples, friends, Greek life
Attraction
Universal features of physical attractiveness
Symmetry
People with more symmetrical faces are perceived to be more physically attractive
Averageness
People with familiar looking faces are perceived as more physically attractive
Women’s facial attractiveness
Neonate features
Large eyes, small nose/chin, full lips
Sexual maturity features
High and narrow check bones, broad smile, secondary sexual characteristics
Men’s facial attractiveness
Masculinity
Square Jaw
Promiant chin
Heavier eyebrows
Facial Hair
Single women prefer more masculine looking men’s face
Committed women prefer more feminine looking men’s faces
Body attractiveness
Waist to hip ratio (WHR) of .70 for women
Hourglass figure
WHR of .90 for men
Shoulder to hip ratio of 1,20 for men
V shaped body
Height for men
Lumbar curvature around 45 degrees for women
More attracted to curve of spine than checks
Preference for body size varies across cultures
Preferences for body shape is universal
Li et al (2002) study
Design your ideal mate with 20 mate dollars
Choose from 10 possible traits
Ex: Attractiveness, intelligence, income, humor, friendliness
Each mate dollar corresponds to 10% increase in that trait
Ex: 50th percentile =$3
Li et al (2002) study results
Men spend more on attractiveness than other traits while women spent more equally on income/ intelligence
Gallup and Frederick (2010) Study
Men with attractive faces have better sperm
People with attractive voices lose virginity earlier
Men who spend more money than they earn have more sex partners
Women with attractive bodies are more fertile
Buss et al (1993) Study
Mate selection preferences across 37 cultures
Men preferred mates slightly younger and rated physical attractiveness most important
2.5 years younger
Women preferred mates slightly older and rated OFFS and social status most important
3.5 years
Eagly and Wood (1999) study
Reanalyzed Buss et al (1993) data
Found one consistently large gender difference
Women prefer GFPs and men prefer good domestic skills
Pos. correlation b/w attractiveness and skills
Societal rules for division of labor are root of these differences
Perceptions of attractiveness: Mood
Good mood find people more attractive
Ex: why people are attracted to humor
Perceptions of attractiveness: Contrast effect
Viewing attractive faces first makes other faces seem less attractive
Perceptions of attractiveness: Social influences
who you find attractive depends on judgements of others
Perceptions of attractiveness: Meeting online
People’s liking for others decreases as they learn more about each other
Perceptions of attractiveness: Reactance
Freedom to choose is threatened or removed
Forbidden fruit is more attractive
Perceptions of attractiveness: Height
Both men and women prefer man is taller
exaggerate height of more attractive people
Perceptions of attractiveness: Smell
Attractive people smell better
People who smell better are more attractive
Perceptions of attractiveness: Hair
Men prefer women with longer hair
Women prefer men who have shorter hair
Perceptions of attractiveness: Red color
Both men and women find strangers to be more attractive when they are wearing red
Perceptions of attractiveness: Ovulation
Women prefer more attractive men when ovulating
Provost et al (2008) study
Heterosexual women at different points in menstrual cycle
Rate how attracted to different “walkers”
Women attracted to more masculine walks when ovulating
Miller and Maner (2008) study
Men smell t-shirt worn by women at different points in cycle
How pleasant is smell?
Measured testosterone before and after smelling Preferred scent of ovulating women
showed spike in testosterone after smelling shirt of ovulating woman
Pennebaker et al (1979) study
closing time phenomenon
Men approached at 3 times throughout night to rate attractiveness of women at bar
Pennebaker et al (1979) study Results
Men in committed relationship rated women average throughout the night while single men rated women more attractive as it got closer to closing time.
What is beautiful is good (halo effect)
Perception that attractive people possess other positive qualities
Rated more competant, well-adjusted, intelligent, stronger, and dominant
Only exception was modesty
Earning higher salaries and are promoted often at work
Professors get better evaluations
Criminals treated better in court
Politicians judged more leniently
Less likely to be diagnosed with psychological disorders