Marketing mix and strategy:Product/service design

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18 Terms

1

consumer durables

goods that can be used repreatedly over a period of time

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2

design mix

the range of feature that are important when designing a product

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3

ergonomics

the study of how people interact with their environment and equipment of what they use

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4

ethical sourcing

using materials, components and services from suppliers that respect the environment and treat their workforce well

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5

product design

process of creating a new product or service

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6

resource depletion

using up natural resources

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7

waste minimisation

reducing the quanitiy of natural resources discarded in the production process

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8

3 elements of design mix

  • function

  • cost

  • aesthetics

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9

function in the design mix

  • fit for the intended purpose

  • convenient and easy to use

  • designed so maintenance can be performed

  • ergonomic

  • used as USP

  • safe to use

  • Product/service design

  • the function determines how well the consumer’s wants are met

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10

aesthetics in the design mix

  • stimulate the senses

  • consider size, appearance, shape, smell and presentation

  • the aesthetics attract custmer and contribute to brand loyalty by generating word of mouth recommendations

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11

cost

  • cost of production must be minimised

  • directly affects the price of a product

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12

elements the design mix should consider

  • waste minimisation

  • reuse

  • recycling

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13

waste minimisation

  • products that use lots of energy and resources should be durable

  • designed to be smaller and lighter

  • discourage single use products

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14

reuse

  • encourage reuse of packaging

  • produce reusable packaging

  • using easily reused components

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15

recycling

  • adapting production methods to using recycled materials

  • specialising in the sole use of recycled products

  • using waste discarded by other businesses

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16

advantages of adapting product design to changes in social trends

  • lower costs and higher profits

  • products are more popular so sell in larger quanities

  • can be used as a usp

  • viewed as good corporate citezins

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17

disadvantages of adapting product design to changes in social trends

  • expensive

  • social changes are everchanging

  • does not garantee more sales

  • not everyone cares about social trends

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18

ethical sourcing

using materials and components that respect the environment, treat their workforce well and trade with integrity

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