ethos pathos logos

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6 Terms

1
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ethos

a form of persuasion using authority or credibility (mostly credibility)

2
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pathos

a form of persuasion using emotions

3
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logos

a form of persuasion using logic and reasoning

4
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What form of persuasion is the following sentence using: It’s a fact that smoking causes cancer. Therefore, if you don’t want cancer, you shouldn’t smoke.

logos

5
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What form of persuasion is the following sentence using: If you don’t buy this life insurance, you
are letting your family down.

pathos

6
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What form of persuasion is the following sentence using: As a doctor, I can say that this product will certainly improve your health.

ethos