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Semiotics
The study of signs and symbols in media, including denotation (literal meaning) and connotation (cultural meaning).
Interpellation
The process by which individuals recognize themselves within societal ideologies.
Intersectionality
The overlapping and interconnected social categorizations such as race, gender, and class, leading to multiple levels of discrimination.
Centering
Prioritizing certain identities or perspectives in media representation.
Symbolic Annihilation
The absence or misrepresentation of marginalized groups in media.
Dominant Narrative/Culture
The mainstream societal storyline that influences public perception.
Representation
The way media portrays people, cultures, and identities.
Socially Conscious Analysis
Examining media through the lens of social justice and inclusivity.
Critical Consciousness
Awareness of oppression and media's role in shaping it.
Denotative Meaning
The literal, dictionary definition of a word or image.
Connotative Meaning
The deeper, cultural, or ideological meaning behind a word or image.
Myth/Ideologies
The societal beliefs reinforced through media narratives.
Image Icons
Powerful, widely recognized symbols in media.
Media Convergence
The blending of different media forms and platforms.
Public Sphere
A space where individuals discuss and engage in societal issues.
Media Ecology
The study of how media environments shape human behavior and culture.
Medium is the Message
The idea that the way a message is delivered is just as important as the message itself (McLuhan).
Male Gaze
The way women are depicted in media through a heterosexual male perspective.
Discourses of Power
How media reinforces or challenges societal power structures.
Media Practice Model
The study of media production, consumption, and cultural impact.
Filter Bubble
Personalized algorithms that reinforce pre-existing beliefs by limiting exposure to diverse perspectives.
Polysemy
The idea that media texts can be interpreted in multiple ways.
Ideology
A system of ideas and ideals, especially one that forms the basis of economic or political theory and policy.
Hegemony
The dominance of one social group over others, often reinforced through media and culture.
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