Mass Media Flashcards

Vocabulary flashcards for reviewing key concepts in mass media.

Mass Media

Major influence on our culture, opinion, and perceptions.

Global Village

The concept that the world has become interconnected through wireless connectivity and media making it feel smaller.

Intrapersonal Communication

Internal communication within oneself, such as thinking and making decisions.

Interpersonal Communication

Communication between two individuals, without the need for mass media.

Mass Communication

Communication from one or more sources to a wider audience that needs a medium or channel.

Encoding

The process of putting a message together.

Decoding

The process of unpackaging or understanding a message.

Yellow Journalism

A style of journalism focused on gossips, crime, scandals, and violence.

Digital Media

All forms of communication media like text, audio, video and graphics that are electronically transmitted over the internet or computer networks that are technologically based and interactive.

Digital Divide

The gap between those who have access to digital technology and those who do not.

Nickelodeon

Refers to the early movie theaters that charged a nickel for admission.

Block Booking

Practice where movie companies sign up theaters for a large number of movies at a time.

Ancillary Rights

Additional revenue streams for movies, such as subscription TV rights, airline rights, and DVD reproduction rights.

Advertising

Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.

Audience Demographics

Characteristics of an audience, such as age, gender, and income, used by advertisers to target their messages.

Public Relations

A profession that concerns creating understanding or a positive image toward an organization, company, person, or product.

Hypodermic Needle Hypotheses

The belief that media, especially TV, has a direct and uniform effect on audiences.

Two-Step Flow

The theory that information about politics from media is received directly through family and friends rather than mass media.

Media Stereotyping

The portrayal of ethnic and social groups in a certain way over time.

Seditious Language

Language that those in power believe would lead to troubles against the government.