Contemporary Causes of Diffusion

cultural ideas and practices are socially constructed, which means

that they are created by a group of people

Ideas and practices change through both

small scale and large scale processes

Small Scale Changes Example

The increasing ease of international travel, many people visit other cultures and then bring those experiences home with them. And in some cases, those experiences alter the traveler's own cultural ideas.

Large Scale

Globalization, Urbanization

Because of the process of globalization, we're no longer just citizens of one country or one region.

We are global citizens, connected to many other places and peoples, which, is the result of time-space compression

Globalization Definition

The increased cultural and economic connectedness between people, businesses, and organizations throughout the world

Global Trade is an example of

Globalization

Globalization creates concerns about

convergence hypothesis

Large cities have more

multiculturalism because they have more exposure to different cultural traits

Technology is what type of diffusion?

Contagious diffusion

Technology increases

space-time compression and globalization

Technological advancements have also allowed people to connect with individuals worldwide, countering the effects of

distance decay and leading to time-space convergence concepts

What type of diffusion is urbanization?

Hierarchal

Small Scale Urbanization

a person encountering a new cultural trait by moving to a city and hearing a new genre of music or tasting an ethnic food they have never experienced before.

Large Scale Urbanization

new fashions often originate in New York and Paris

How do people in the areas outside the city become exposed to these new urban ideas?

Media, technological change, politics, economics

With the rise of global online retailers like Amazon and Alibaba, people can have access to goods from all over the world just by clicking a button

Example of how economics exposes new urban ideas

Hollywood films are released globally, all the ideas contained in those films spread from there throughout the world

Example of how media exposes new urban ideas

people from all over the world are watching the same videos on the same platforms through smartphones and social media

Example of how technological change exposes new urban ideas

The UN is a collective of global cultural ideas and is saying to Russia, "This is not how we act in the global community."

Example of how politics exposes new urban ideas

Migration (Relocation Diffusion)

Same as historical cause of diffusion, people take traits with them