KSB-113 Chapter 11

Social Media

Platforms that allow users to create, share, and interact with content and each other.

Peer Production

Collaborative creation of content, products, and services by users.

Collaborative Consumption

Sharing access to products and services rather than owning them.

Blogs

Online journals often updated in reverse chronological order that allow for user comments.

Substack

A platform for authors to offer free and paid subscriptions for their written content.

Wisdom of Crowds

The idea that a diverse group can provide more accurate insights than a small group of experts.

Wikis

Websites editable by anyone, used for collaborative content creation and knowledge sharing.

Social Networks

Online platforms enabling users to connect, share content, and follow updates.

SMART Team

Social Media Awareness and Response Team, a group focused on managing an organization's social media strategies.

Astroturfing

Creating fake grassroots support for a product or cause.

Sock Puppetry

Using fake online identities to promote or attack content.

TikTok Shops

Feature integrating shopping within the TikTok app to drive purchases.

Engagement Strategies

Methods that organizations use to interact with users on social media.

Crisis Management

Strategies that organizations utilize to handle potential social media crises.

Reputation Management

Monitoring and responding to online mentions of a business to maintain its image.

Prediction Markets

Platforms that leverage crowd intelligence to forecast future events.

Collaborative Platforms

Systems where users work together to create content or solve problems.

Searchability

The ability of content to be easily found via search engines.

Tags

Labels assigned to content for organizing and enhancing discoverability.

BitTorrent

A peer-to-peer file sharing protocol used for distributing data over the internet.

Open Source

Software or content that can be modified and shared because its design is publicly accessible.

Two-way Dialogue

Communication that allows for responding and interaction between parties.

Augmented Reality (AR)

An interactive experience where real-world environments are enhanced by computer-generated perceptual information.

Virtual Reality (VR)

A simulated experience that can be similar to or completely different from the real world.

Blockchain

A decentralized digital ledger technology that records transactions across many computers.

Cryptocurrency

A digital or virtual currency that uses cryptography for security and operates independently of a central bank.

E-commerce

Buying and selling of goods and services over the internet.

Search Engine Optimization (SEO)

The practice of optimizing web content to rank higher in search engine results.

Content Marketing

A strategic marketing approach focused on creating valuable content to attract and engage a target audience.

Influencer Marketing

A type of marketing that uses key leaders to influence the purchase decisions of a target audience.

Affiliate Marketing

A performance-based marketing strategy where a business rewards affiliates for each customer brought by their marketing efforts.

User Experience (UX)

The overall experience a person has when interacting with a product or service, especially in terms of how enjoyable or efficient it is.

User Interface (UI)

The means by which a user interacts with a computer, software, or application.

Big Data

Extremely large data sets that can be analyzed computationally to reveal patterns, trends, and associations.

Data Visualization

The graphical representation of information and data.

Cloud Computing

The delivery of computing services over the internet, including storage, processing, and software.

Responsive Design

An approach to web design that makes web pages render well on a variety of devices and window or screen sizes.

Mobile App Development

The process of creating software applications that run on mobile devices.

Gamification

The application of game-design elements and principles in non-game contexts to enhance user engagement.

Artificial Intelligence (AI)

The simulation of human intelligence processes by machines, especially computer systems.

Machine Learning (ML)

A subset of AI that involves the development of algorithms that allow computers to learn and make predictions based on data.

Natural Language Processing (NLP)

A field of AI that enables computers to understand, interpret, and respond to human language.

Cybersecurity

The practice of protecting systems, networks, and programs from digital attacks.

Phishing

A method of trying to gather personal information using deceptive emails and websites.

Data Breach

An incident where unauthorized access to confidential data is obtained.

User Authentication

A security process that verifies a user's identity before granting access to a system.

Social Proof

A psychological phenomenon where people assume the actions of others reflect the correct behavior for a given situation.

Brand Awareness

The extent to which consumers are familiar with a particular brand and its products.

Customer Journey

The entire experience a customer has with a brand, from awareness to purchase and beyond.

Lead Generation

The process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

SEO Audit

A comprehensive examination of a website's search engine friendliness.

Conversion Rate Optimization (CRO)

The process of increasing the percentage of website visitors who take a desired action.

Online Reputation Management (ORM)

The practice of monitoring and influencing an individual's or organization's reputation online.

Retargeting

A form of online advertising that enables websites to show targeted ads to users who have already visited their site.

A/B Testing

A method of comparing two versions of a webpage or app against each other to determine which one performs better.

Social Media Analytics

The practice of gathering data from social media platforms and analyzing it to improve marketing strategies.

Webinars

Online seminars that allow participants to join remotely, often used for training or educational purposes.

Podcasting

The practice of creating and distributing audio episodes that can be downloaded or streamed online.

Viral Marketing

A marketing technique that encourages individuals to share a marketing message to a broader audience.

Email Marketing

The use of email to promote products or services to customers.

SaaS (Software as a Service)

A software distribution model that hosts applications on a cloud platform and makes them available to users over the internet.

P2P Lending

Peer-to-peer lending platforms that match borrowers with investors.

Quantitative Research

Research that collects and analyzes numerical data to identify patterns and make predictions.

Qualitative Research

Research that collects non-numerical data, like opinions and experiences, to understand concepts and phenomena.

Predictive Analytics

The use of statistical algorithms and machine learning techniques to identify the likelihood of future outcomes based on historical data.

Customer Relationship Management (CRM)

A technology for managing all your company's relationships and interactions with customers and potential customers.

Influencer Metrics

Data points used to evaluate the engagement and effectiveness of influencers.

Ethical Marketing

Marketing that is honest and socially responsible.

Stakeholder Engagement

The process of involving individuals or groups that have an interest in a company's decisions and operations.

Business Intelligence (BI)

Technologies and strategies used by enterprises for data analysis of business information.

Market Segmentation

The process of dividing a target market into smaller, more defined categories.

Value Proposition

A statement that explains how a product or service will add value to the customer.

Onboarding

The process of integrating new employees into an organization.

Content Strategy

Planning and managing content creation, delivery, and governance to achieve specific business goals.

User-Generated Content (UGC)

Content that is created by users of a platform rather than the platform itself.

Social Media Advertising

Paid advertisements that appear on social media platforms.

Behavioral Targeting

Delivering ads to users based on their browsing behavior.

Geolocation

The identification of the geographic location of a person or device.

Content Curation

The process of discovering, gathering, and presenting digital content related to a specific topic.

Influencer Partnerships

Collaborative arrangements between brands and influencers to promote products.

Cross-Channel Marketing

Using multiple channels to reach customers with a consistent message.

Native Advertising

Paid content that matches the look and feel of the platform on which it appears.

Augmented Analytics

The use of machine learning and natural language processing to enhance data analytics.

Churn Rate

The percentage of customers who stop using a service during a specific time frame.

Brand Loyalty

The tendency of consumers to continuously purchase one brand's products over another.

Social Media Policy

A document that outlines guidelines for how employees should conduct themselves on social media.

Video Marketing

Using videos to promote and market products or services.

Online Customer Service

Customer assistance provided through digital channels.

Affiliate Networks

Platforms that connect advertisers with affiliate marketers.

Brand Positioning

The process of positioning your brand in the mind of your customers.

Viral Content

Content that spreads quickly and widely online, often via social media.