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Scale
set of numbers/symbols whose properties model empirical properties of the objects to which the numbers are assigned
Continuous Scale
exists when it is theoretically possible to divide any of the values of the scale variable
Discrete Scale
used to measure a discrete
Measurement
act of assigning numbers or symbols to characteristics of things according to rules
Rules
guidelines for representing the magnitude
Magnitude
Property of "moreness"
Equal Intervals
Difference between two points at any place on the scale has the same meaning as the difference between two other points that differ by the same number of scale units.
Absolute Zero
Obtained when nothing of the property being measured exists
Nominal
categorical data set; involve frequency tables (ex. IQ Classifications)
Ordinal
categorization w/ magnitude; involves ranking (ex. IQ Scores)
Interval
continuous data set; concept of equal intervals (ex. Statistical Analysis of IQ Scores)
Central Tendency
attempts to describe a whole set of data with a single value that represents the middle or center of its distribution
Mean
average score
Median
midpoint
Mode
most frequently occuring
Variability
attempts to describe a whole set of data based on how spread out the scores are in a distribution
Range
the difference between the lowest and highest score in a data set
Interquartile Range
the difference between the 3rd and 1st quartile
Semi
Interquartile Range
Standard Deviation
distance of the score from the mean
Location
attempts to describe a whole set of data based on its location in the distribution
Percentile
used to display position or rank
Percentage
means of comparing quantities
Quartile
the set of values which has three points dividing the data set into four identical parts
Decile
a quantile that groups the data into 10 equal frequencies
Skewness
degree of asymmetry observed in a probability distribution; imbalance in the distribution
Positively
Skewed
Negatively
Skewed
Kurtosis
a measure of the tailedness of a distribution; how often outliers occur
Leptokurtic
high peak
Mesokurtic
normal peak
Platykurtic
flat peak
Hypothesis Testing
educated guess that sets the direction of the research; initial response
Null Hypothesis $(H_{0})$
assumes there is no statistically significant relationship; default
Alternative Hypothesis $(H_{2})$
assumes there is a statistically significant relationship
Statistical Test
method of statistical inference used to decide whether the data sufficiently support a particular hypothesis; statistical treatment
Correlation
measure of the direction and strength of a relationship between 2 variables
Positive Correlation
as one variable increases, so does the other variable
Negative Correlation
as one variable increases, the other variable decreases
No Correlation
there is no relationship between the two variables
Coefficient of Determination $(r^{2})$
analyzes how the differences in 1 variable can be explained by a difference in a second variable
Coefficient of Alienation
proportion of variance in the dependent variable that is not accounted for by the independent variable
Bivariate Correlation
statistical tests that measure the association/connection between 2 variables
Prediction
statistical test that forecast future outcomes; cause and effect
Point
Biserial Correlation
Biserial Correlation
Special type of correlation that can measure causality
Logistic Regression
Classification method that estimates the probability of an event occurring
Multinomial Regression
Classification method that generalizes logistic regression to multiclass problems
Simple Linear Regression
Involves predicting the value of a dependent variable based on an independent variable
Multiple Regression
Involves predicting the value of a dependent variable based on $\ge2$ independent variables
Ordinal Regression
Used to predict behavior of ordinal level dependent variables with a set of independent variables
Chi
Squared Test
Paired Groups
measures 1 group with 2 data sets
Unpaired Groups
measures 2 different groups
T
Test
Independent T
test
Dependent T
test
Matched Groups
measures 1 group with $\ge3$ data sets
Unmatched Groups
measures $\ge3$ groups with different data sets
Analysis of Variance (ANOVA)
Checks if there are statistically significant difference between $\ge3$ groups
Repeated Measures ANOVA
tests whether there are statistically significant differences in $\ge3$ dependent samples
One
Way ANOVA
Two
Way ANOVA
Post Hoc Tests
tests used after an ANOVA to determine which groups are significantly different from each other
Tukey Post Hoc Test
Equal variances and sample size
Scheffe Post Hoc Test
Unequal sample size
Levene's Test
Checks whether several groups have the same variance in the population
Test for Homogeneity of Variances
Also called test of normality
Factor Analysis
used to test a theory / establish construct validity; generates factors to measure a domain
Common Factor Analysis
dimensionality reduction method that analyzes only the reliable common variance of data
Exploratory Analysis
initial test used to explore new constructs
Confirmatory Analysis
test used to revalidate / strengthen findings; rerun of the same data set
Principal Components Analysis
dimensionality reduction method that analyzes all the variance of data
Factor Loading
index that represents the ability of a factor to measure the domain / construct
Cross Loading
not accepted and must be removed (≥ 2 factors)
Pure Factor Loading
1 factor only; helps establish item validity
Scree Plots
Visual table that helps identify which factors should be retained
Elbow Method
retain where it first shifted
Kaiser Method
follows a cut
Test Development
an umbrella term for all that goes into the process of creating a test
Test Conceptualization
process of conceptualizing the construct, items included, and design of the test
Self
Report
Questionnaire
Easy to administer and score
Interview
Gathers rich, in
Interview
one
Open
Ended Questions
Closed
Ended Questions
Structured Interviews
method that relies on asking questions in a set order to collect data on a topic
Semi
Structured Interview
Unstructured Interview
none of the questions are predetermined
Focus Group
questions are presented to a group instead of one individual
Rank Order
Respondents are presented with several items simultaneously and asked to rank them in order of priority
Constant Sum
Respondents are asked to allocate a constant sum of units among a set of stimulus objects with respect to some criterion
Q
Sort Technique
Stapel Scale
Originally developed to measure the direction and intensity of an attitude simultaneously
Continuous Rating Scale
Respondents rate the objects by placing a mark at the appropriate position on a continuous line that runs from one extreme of the criterion variable to the other
Itemized Rating Scale
Respondents are required to select one of the limited numbers of categories that best describes an attribute being rated
Rating Scale
grouping of words, statements, or symbols on which judgments of the strength of a particular trait are indicated by the testtaker
Likert Scale
Respondents indicate their own attitudes by checking how strongly they agree or disagree with carefully worded statements that range from very positive to very negative towards the attitudinal object
Semantic Differential Scale
Seven