Rhetorical Analysis and Communication Perspectives

Vocabulary flashcards covering key communication perspectives, rhetorical analysis, dramatistic pentad, semiotics, critical analyses, and visual rhetoric from Chapter 11 notes.

Rhetorical Analysis

A perspective that views communication as argumentation, persuasion, and drama.

Pathos

An emotional appeal in Aristotelian analysis that uses vivid imagery to evoke a response and personal anecdotes to connect with the audience.

Logos

An appeal based on reason and logic in Aristotelian analysis, utilizing facts, shared American values, and historical references.

Ethos

An appeal based on ethics and credibility in Aristotelian analysis, heavily relying on personal credibility.

Dramatistic Dramaturgical Analysis

An analytical approach that views communication as performance and looks beyond written and spoken words to architecture, painting, sculpture, and dance.

Burke's Dramatistic Pentad

A framework used in dramatistic analysis consisting of five elements: Act, Agent, Agency, Scene, and Purpose.

Act

In Burke's Dramatistic Pentad, the element that defines what is taking place.

Agent

In Burke's Dramatistic Pentad, the element that identifies the characters involved.

Agency

In Burke's Dramatistic Pentad, the element that describes how or by what means an action is taking place.

Scene

In Burke's Dramatistic Pentad, the element that specifies where the action takes place.

Purpose

In Burke's Dramatistic Pentad, the element that identifies the reason behind an action.

Narrative Analysis

A perspective that views communication as stories and analyzes formal properties such as plot, setting, characters, order of events, and organizational narratives.

Fantasy Theme Analysis

An approach to communication stories that centers around Symbolic Convergence and shared themes.

Symbolic Convergence

Agreed-upon understandings of what unites group members, differentiates them from other groups, and explains their successes and failures.

Semiotics

The study of the relationship between signs and meaning, such as recognizing brands by logos or attributing luxury to specific bottle shapes.

Critical Analyses

A perspective that views communication as an exercise of power.

Marxist Perspective

A form of critical analysis that examines corporate interest and power differentials in communication.

Feminist and Gender Criticism

A form of critical analysis examining how gender roles are reinforced through messages, media, advertising, and other forms of communication.

Visual Rhetoric

A perspective that views communication as visual imagery, focusing on imagery's function and its impact on an audience.