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Prototypes
Mental images or best examples of a category.
Schemas
Mental frameworks that organize and interpret information.
Assimilation
Interpreting new experiences in terms of existing schemas.
Accommodation
Adjusting schemas to fit new information or experiences.
Algorithms
Step-by-step procedures that guarantee a solution.
Heuristics
Simple thinking strategies that allow quick problem solving and judgments.
Representativeness heuristic
Judging the likelihood of things based on how well they match prototypes.
Availability heuristic
Estimating likelihood based on memory and ease of recall.
Mental set
The tendency to approach problems using a previously successful strategy.
Priming
The activation of certain associations in memory prior to conscious awareness.
Framing
The way an issue is presented that can influence decisions and judgments.
Gambler's fallacy
The mistaken belief that past events affect the probability of future independent events.
Sunk-cost fallacy
The tendency to continue an endeavor once an investment in money, effort, or time has been made.
Executive functions
Higher-order cognitive processes including planning, decision-making, and problem solving.
Creativity
The ability to produce novel and valuable ideas.
Divergent thinking
Creating many possible solutions to a problem.
Convergent thinking
Attempting to find a single correct solution to a problem.
Functional fixedness
The inability to see new uses for familiar objects.
Explicit memory
Conscious, intentional recollection of information.
Episodic memory
Memory of personally experienced events.
Semantic memory
Memory of general facts and knowledge about the world.
Implicit memory
Unconscious retention of learned skills or conditioned responses.
Procedural memory
Memory for the performance of particular actions or skills.
Forgetting curve
The decline of memory retention over time.
Encoding failure
Failure to process information into memory.
Proactive interference
Older information interferes with the recall of newer information.
Prospective memory
Remembering to perform planned actions in the future.
Long-term potentiation
The strengthening of synapses based on recent patterns of activity.
Working memory model
A model describing short-term memory as consisting of multiple components.
Primary memory system
The initial storage system for immediate information.
Working memory
The system for temporarily storing and manipulating information for cognitive tasks.
Central executive
The part of working memory that directs attention and coordinates cognitive processes.
Phonological loop
The component of working memory that processes verbal and auditory information.
Visuospatial sketchpad
The component of working memory that processes visual and spatial information.
Long-term memory
The relatively permanent and limitless storehouse of information.
Multi-store model
A model describing memory as consisting of sensory memory, short-term memory, and long-term memory.
Sensory memory
A type of memory that holds sensory information for a very short time.
Automatic processing
Unconscious encoding of information without effort.
Effortful processing
Encoding that requires attention and conscious effort.
Encoding
The process of getting information into memory.
Storage
The process of retaining encoded information over time.
Retrieval
The process of getting information out of memory.
Levels of processing model
The theory that memory retention depends on the depth of processing.
Shallow encoding
Encoding based on superficial features, such as appearance or sound.
Deep encoding
Encoding based on meaning and semantic understanding.
Mnemonic devices
Memory aids that help organize information for encoding.
Method of loci
A mnemonic technique using locations to organize and recall information.
Chunking
Organizing information into meaningful units for easier memory.
Spacing effect
The tendency for distributed study to yield better long-term retention than massed study.
Retroactive interference
New information interferes with the recall of old information.
Tip-of-the-tongue phenomenon
The temporary inability to retrieve a word or memory while feeling it is known.
Misinformation effect
When misleading information alters a person’s memory of an event.
Memory consolidation
The process by which short-term memories are transformed into long-term memories.
Massed practice
Studying or practicing intensively in a short period of time.
Distributed practice
Studying or practicing spaced out over time for better retention.
Serial position effect
The tendency to recall the first and last items in a list best.
Primacy effect
The tendency to recall the first items in a list more effectively.
Recency effect
The tendency to recall the last items in a list more effectively.
Short-term memory
The memory system that temporarily stores a limited amount of information.
Autobiographical memory
Memory for events and experiences from one’s own life.
Retrograde amnesia
The inability to retrieve information from the past.
Anterograde amnesia
The inability to form new long-term memories.
Alzheimer's disease
A progressive disease that destroys memory and other cognitive functions.
Infantile amnesia
The inability to recall early childhood memories.
Recall
Retrieving information previously learned without cues.
Recognition
Identifying previously learned information with the help of cues.
Retrieval cues
Stimuli that aid in the recall of information.
Context-dependent memory
Improved recall when retrieval occurs in the same context as encoding.
Mood-congruent memory
The tendency to recall experiences consistent with one’s current mood.
State-dependent memory
Improved recall when in the same physiological or emotional state as during encoding.
Testing effect
Enhanced memory after retrieval practice or testing.
Metacognition
Awareness and understanding of one’s own thought processes.
Source amnesia
Attributing an event or memory to the wrong source.
Constructive memory
The process of integrating new information with existing memories to form distorted or false recollections.