Which of the following is one of the main goals of law in the United States?
To Provide Justice
2
New cards
Which of the following statements is true regarding joint ventures?
Joint venture arrangements are usually short-term relationships
3
New cards
Which type of hotel security standard involves employing armed security guards in high-crime areas?
Personnel Related
4
New cards
When discussing the number of intermediaries in a channel of distribution, we are talking about channel?
Length
5
New cards
Why should businesses coordinate distribution with pricing to successfully sell products to customers?
Most customers are only willing to pay a certain price
6
New cards
Which of the following is a way that you can use nonverbal communication to express your approval of an idea?
Smiling broadly
7
New cards
What is one of the qualities of a good telephone voice?
Varying tone
8
New cards
What type of letter should a business include when sending copies of a contract to a vendor?
Transmittal
9
New cards
Before writing informational messages, it is important for business employees to
Identify the audience
10
New cards
What should businesses include in a persuasive message?
Logical evidence
11
New cards
Which of the following is a guideline for employees to use in communicating with coworkers?
Think about what they want to say before they say it
12
New cards
Employees need to have a thorough knowledge of business policies in order to?
Explain policies to customers
13
New cards
If a salesperson is positive that the customer tendered a ten-dollar bill, then the customer's statement "I gave you a twenty-dollar bill" indicates a __________ customer?
Dishonest
14
New cards
A motorcoach driving passengers from one destination to another is an example of __________ in the hospitality and tourism industry.
Place
15
New cards
One of the reasons that human resources might be limited in some parts of the world is because of a lack of
Training
16
New cards
One of the ways that a business can increase its profits is by
Increasing worker effeciency
17
New cards
One way that competition benefits business is by encouraging the creation of
New companies
18
New cards
One reason the United States provides assistance to underdeveloped nations is because it
Hopes they will become trading partners.
19
New cards
If the gross domestic product (GDP) is increasing, the amount of money financial institutions make available for consumer loans will probably
Increase
20
New cards
When your self-concept is high, you usually believe that you are a(n) \__________ person.
Valuable
21
New cards
Which of the following is an example of behaving with honesty and integrity:
Not taking things that don't belong to you
22
New cards
What do employees rely on to make decisions about situations that are not covered by a rule or an office policy?
Personal code of ethics
23
New cards
Another employee is upset because of a reprimand from the manager. You listen quietly and then share how you handled a reprimand. You are demonstrating __________ behavior.
Empathetic
24
New cards
A person who stands up for his/her own rights and shows respect for the rights of others is described as
Assertive
25
New cards
One of the reasons that teams are important to businesses is that they can increase
Productivity
26
New cards
Several new employees are attending their first company picnic and will be meeting the families of their coworkers. What topic should they avoid discussing?
Upcoming election
27
New cards
A business advertised new-product financing with a 10 percent down payment and a low-interest rate with monthly payments spread over four years. What type of loan was the business offering?
Installment loan
28
New cards
Which of the following is often considered one of the safest types of investments:
Government bonds
29
New cards
The promoters of the annual Shakespeare Festival include a statement on the back of the event ticket to the effect that they will not be responsible for harm or injury to the ticket holder. The attendees thereby agree to accept liability for their own possible risks by purchasing the ticket. What action is being taken with the risk?
\
30
New cards
One advantage to businesses of using electronic funds transfer technology to collect accounts receivable is that it eliminates
Check processing
31
New cards
Which of the following is one of the components of a business's cash payments:
Cost of goods sold
32
New cards
One of the reasons why an income statement should be as accurate as possible is that businesses use it to develop additional
Financial documents
33
New cards
What are the main components of a budget?
Income and expense
34
New cards
Making employment information available to job seekers in many locations at the same time is one way that computer technology impacts
Human resources management.
35
New cards
Which of the following is an example of external secondary information that a hotel chain might use for marketing-research purposes:
Online industry reports
36
New cards
A database containing customer names, street addresses, home telephone numbers, and birthdates could be used to generate which of the following lists:
A list of customer names and street addresses sorted by area code
37
New cards
Determine the percentage of international visitors for a tourist destination's peak season if the total market is 750,500, and the number of domestic tourists who visit the destination during peak season is 562,875.
25%
38
New cards
A resort is conducting telephone interviews with former guests to determine how it can improve it services. How can the resort minimize interviewer bias and procedural errors during the interview services. How can the resort minimize interviewer bias and procedural errors during the interview process?
Provide the interviewers with training
39
New cards
What is the mode in the following example: 5 people eat pizza 1 time a week; 7 people eat pizza 2 times a week; 10 people eat pizza 3 times a week; 8 people eat pizza 4 times a week; and 2 people eat pizza 5 times a week.
3
40
New cards
The purpose of using presentation software to prepare multimedia presentations often is to use those presentations to
Support report findings.
41
New cards
Which of the following is research information that might be included in a written report that will help business managers make decisions:
Survey results
42
New cards
What is the marketing function that provides information to consumers that will assist them in making a decision to purchase a good or service?
Promotion
43
New cards
A small, local restaurant has decided to advertise its elegant atmosphere and qualified wait staff. This approach is an example of __________ marketing.
Service
44
New cards
How are guest history records used by the marketing division of hotels/motels?
To prompt guests to return
45
New cards
Why is it important for businesses to manage employee information in a way that keeps it secure?
To be ethical
46
New cards
Elinor is using a word-processing program to prepare a business letter to send to the company's suppliers. She has selected a ready-to-use letter template. If she wants to change the size of the text,
47
New cards
suppliers. She has selected a ready-to-use letter template. If she wants to change the size of the text, she should access the __________ menu.
Format
48
New cards
Keeping reliable accounting records helps hospitality and tourism businesses to
Avoid developing credit problems.
49
New cards
Why is it important for businesses to maintain records about the quantities and types of products that customers are purchasing?
To forecast future sales
50
New cards
Why is it important for hospitality and tourism businesses to be aware of, and react to, trends and changes in the marketplace?
To remain competitive
51
New cards
Which aspect of a business benefits the most when a company implements a customer loyalty program that asks its participants to complete a customer questionnaire:
Sales
52
New cards
When preparing the property's marketing plan, Samantha researched the current, popular travel destinations; the ways in which visitors spend their money; the duration of their vacations; and their demographics. These are examples of __________ trends.
Visitor
53
New cards
Why should employees be concerned about safety in the workplace?
To protect themselves and the business
54
New cards
Employees can help to prevent customers from cheating the business out of cash by
Following the business's point-of-sale procedures.
55
New cards
When managing a project, the first activity is for the project leader to
Set goals.
56
New cards
Which of the following words best describes the relationship of the purchasing department to other departments in a company:
Interrelated
57
New cards
How does a business benefit when its expense-control efforts have enabled it to offer good wages and benefits?
Qualified workers are retained.
58
New cards
Carrying out housekeeping responsibilities in a restaurant's dining room on a regular basis is important because
Customers get an impression of the restaurant from its dining room.
59
New cards
Which of the following is a current employee safety issue in hospitality and tourism that may be difficult to control:
Terrorism
60
New cards
What should a business employee do when a robbery is in progress?
Cooperate quickly
61
New cards
Emergency procedures that involve escape and evacuation because of fire or natural disasters usually include plans for identifying
Travelers with disabilities.
62
New cards
To become more organized, one must first \__________ activities.
Identify
63
New cards
Setting suitable goals for yourself helps you to achieve self
Understanding.
64
New cards
People who rely on their instincts will probably choose the \__________ method for problem solving.
Intuitive
65
New cards
An applicant for an entry-level position with a company known for its casual environment should not wear__________ to the interview.
Jeans
66
New cards
Raul has been promoted to a management position at work. So he can effectively communicate with the employees that report to him, Raul needs to have excellent __________ skills.
Interpersonal
67
New cards
A major reason travel professionals might join industry organizations is to
Keep up with industry issues, trends, statistics, and research.
68
New cards
Which of the following industries has most impacted the development of the hospitality industry?
Transportation
69
New cards
Renaissance is a prestigious cruise line that offers luxury accommodations and charges premium prices. What factor affecting price of travel products does this illustrate?
Corporate image and positioning
70
New cards
Which of the following is an external source of information that will help a hospitality and tourism's buyer to decide what to buy:
Vendors
71
New cards
Many quick-serve restaurants determine the quantity of food items to buy based on
Recipe information.
72
New cards
Which of the following statements is true regarding the concept of product in the hospitality and tourism industry:
A hospitality and tourism product includes all goods and experiences that guests encounter.
73
New cards
A business traveler may consult a travel agency to
Arrange hotel accommodations and transportation.
74
New cards
Which of the following is a characteristic of product extensions in the hospitality and tourism industry:
Related to the original product
75
New cards
The primary goal of most purchasing agents in negotiating a contract is to
Buy the products they need at the best price.
76
New cards
Which of the following statements regarding direct-mail marketing campaigns is true:
They should include a call to action.
77
New cards
Effective corporate blogs are typically
Search-engine friendly.
78
New cards
Which of the following is an example of online advertising:
Sponsoring a web site
79
New cards
When businesses continue to send unsolicited e-mail and do not allow customers to take their names off the subscriber list, the businesses are sending
Spam
80
New cards
One reason a designer uses color when developing advertisements is to
Attract the reader's attention and create a mood.
81
New cards
At the Clara's Pizza Parlor web site, customers are encouraged to send electronic postcards advertising the restaurant to friends and families. This is an example of __________ word-of-mouth marketing.
Amplified
82
New cards
Which of the following target markets is most likely to respond favorably to a viral marketing campaign that includes an interactive game:
Male professionals aged 22 to 29
83
New cards
What differences in marketing situations may indicate the use of an informative style of advertising copy versus copy that is intended to persuade?
Informative copy can provide a detailed explanation of product features and benefits, while persuasive copy is used to change customers' minds or entice them to buy now.
84
New cards
An important step in proofing print advertising copy is to check the
prices in the ad.
85
New cards
One way that hospitality and tourism businesses might build customer loyalty is by participating in
community outreach activities.
86
New cards
The Elm Creek Bed and Breakfast, located in rural southern Indiana, is interested in generating more customer traffic at its website. Its target market is honeymooners and married couples aged 25 to 65 who live in southern Indiana or northern Kentucky. Which of the following online marketing options is most likely to attract the right target audience to the hotel's website:
A link on the Midwest Lodging Directory website
87
New cards
A new restaurant has written a news release that it would like the local newspaper to use as soon as possible. This goal is more likely to be achieved if the restaurant
sends the release to a specific person at the newspaper.
88
New cards
A national fast-food restaurant is gearing up to promote the release of a movie about a Dalmation puppy. What should the restaurant do to prepare the store for this special promotional event?
Install in-store decor about the Dalmatian promotion
89
New cards
In visual merchandising, mass displays create an image of
low prices.
90
New cards
Which of the following is a housekeeping duty needed for the regular upkeep of displays:
Dusting props
91
New cards
The main goal of promoting a hospitality and tourism product is to \___________ the product.
create demand for
92
New cards
Which of the following is an important reason for a travel agency to display tourism literature:
To sell travel arrangements to prospective clients
93
New cards
What might a travel agency include in a display to graphically show people enjoying a destination or participating in a tour of exotic places?
Videos
94
New cards
Identify the type of sales approach being used in the following communication: "Hello, Linda. How was your vacation at the beach?"
Greeting
95
New cards
Which of the following is a way that using product substitution can benefit a hospitality and tourism business:
Improved reputation
96
New cards
A restaurant employee telling a customer that "The 16-inch pepperoni pizza special is a better value because it provides 10 slices for $6.00 instead of three slices for $1.00 each" is an example of suggestion selling
larger quantities
97
New cards
Watching the customer for buying signals is part of the sales process known as
closing the sale.
98
New cards
A circumstance that often motivates people to select one lodging facility over another is the
location of the property.
99
New cards
What should a quick-serve restaurant employee check when accepting a "buy one sandwich, get one free" coupon from a customer?
Expiration date
100
New cards
Colleen, a mid-level manager, has the kind of personality and communication skills that can motivate others to work toward the company's goals. Colleen can make the best use of these skills in which management function?