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Sensory Memory
Very short-lasting memory from the senses.
Iconic memory = visual (lasts ~0.5 seconds).
Echoic memory = auditory (lasts ~3–4 seconds).
Iconic Memory
A type of sensory memory that uses vision
Echoic Memoy
A type of sensory memory that uses hearing.
Working Memory
Short-Term Memory
Temporarily holds and processes information.
Capacity: ~7 items for ~20 seconds.
Example: Remembering a phone number just long enough to dial it.
Long-Term Memory
Stores information for minutes, years, or a lifetime
Explicit Memory
Semantic
Episodic
Implicit Memory
Prodedural
Priming
Explicit Memory
Declarative
Requires conscious effort to recall
Semantic Memory
Facts & Knowledge
Ex: Paris is the capital of France
Episodic Memory
Personal experiences
Ex: your last birthday party
Implicit Memory
Non-Declarative
Unconscious memory — doesn't require effort to recall
Procedural Memory
Skills & habits
Ex: riding a bike, dancing, cooking…
Priming Memory
When exposure to one thing influences your response to another
Ex: seeing the word "yellow" makes you faster to recognize the word "banana"
Distributed Representation
Explicit & Semantic
A single idea, memory, or concept is represented by a pattern of activity across many neurons—not just one.
Lexical Decision
Explicit & Semantic
Measure how quickly and accurately people recognize words, often to study how closely related ideas are in the brain.
Encoding
Explicit & Episodic
The process by which we transform what we perceive, think, or feel and turn it into a memory that can be stored in the brain
Elaborate Encoding
Explicit & Episodic
The process of actively connecting new information to things you already know to help remember it better.
Visual Imagery Encoding
Explicit & Episodic
Storing new information by converting it into mental pictures
Retrieval
Explicit & Episodic
The Process of bringing back information that has been previously encoded and stored.
Retrieval Cue
Explicit & Episodic
Can serve as a “seed” for such recreation
Spreading Activation
Explicit & Episodic
Activation of one memory leads to the activation of related or associated memories
Anterograde Amnesia
The inability to form new memories for events you experience and facts you encounter
Retrograde Amnesia
The inability to remember past event
Clive Wearing
Is a famous case study in memory research. He is a man who suffered severe brain damage to his hippocampus due to a viral infection, resulting in a type of anterograde amnesia.
Transience
Definition: Forgetting what happens over time.
Pattern: Memory fades quickly at first, then the rate of forgetting slows down.
Over time, memories tend to lose detail and become more general or gist-like.
is often made worse by interference from other memories.
Proactive Interference
Old memories interfere with remembering new information.
Example: You keep typing your old password instead of the new one.
Retroactive Interference
New information interferes with recalling old memories.
Example: After learning a new dance, you forget parts of a routine you knew before.
Misattribution
Assigning a recollection of an idea to the wrong source
Source memory: ability to recall when, where, and how information was acquired.
Source amnesia: a memory for an event, but without the memory of how the information was encountered
Cryptomnesia: a type of source amnesia in which ideas are incorrectly thought to be novel
Memory Bias
The distorting influences of present knowledge, beliefs, and feelings on recollection of previous experiences
Consistency bias: reconstruct the past to fit the present
Egocentric bias: remember events from one’s point of view, often distorting or misremembering detail
Suggestibility
The tendency to incorporate misleading information from external sources into personal recollection