Chapter 3 The Wide World of Sports and Entertainment Marketing-Mr Brain

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Last updated 2:37 PM on 9/23/26
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8 Terms

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Clinic

workshop

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Ghostwriter

writer who writes a celebrity's story in book form for a fee

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Globalization

international economic relationships

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Industry

a group of organizations involved in producing or handling the same product or type of services

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Industry norm

the average expectation within an industry

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Industry standards

the guidelines and goals set for different entertainment industries

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Literary agent

person an author hires who, for a percentage of the book sales, plans the marketing campaign and personal appearances

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Royalty

a payment to the author of a book of 10 percent or more of the price of every copy sold