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competition
rivalry between companies selling similar products and services with the goal of achieving higher revenue, profits, and market share growth
businesses should understand their
competitive situation and work toward strengthening it
understanding how to strengthen your firms competitive advantage stems from a segment of business management called
strategic management
strategic management
process by which managers choose a set of strategies (broad approaches) that will allow their firm to be the first choice
why is strategic management important
so firms can achieve superior financial performance
Return on invested capital ROIC
what you get out of what you put in
ROIC is a measurement of
profitability
Purpose of strategic management
increase money
step one in developing a strategic plan
vision and mission statement must be created
mission and vision statement define
values and objectives
vision statement begins
by stating what the firm aspires to be
Good vision statement should include
BIG PICTURE, what you are ASPIRING to be, and value statement on HOW the firm will run,
mission statement
defines the firms purpose
Mission statement should answer what
what group of customers, and what do those customers want
Step 2 in developing a strategic plan is
creating a SWOT analysis
SWOT analysis is broken into 2 groups
internal and external environment
competition is always a
threat
external environment is analyzed
first to identify opportunities and threats
market opportunities
things that could increase firms ROIC and profits
Market threats
things that could reduce firms ROIC and profits
internal environment
once external is understood, examine strengths and weaknesses
external (first)
opportunities and threats
internal (second)
strengths and weaknesses
What questions do strengths answer
what are you doing well, what sets you apart, what are your good qualities
what questions does weaknesses answer
where can you improve, are resources adequate, what do others do better
what questions does opportunities answer
what are your goals, are demands shifting, how can you improve
what questions do threats answer
what are the blockers, what are factors that are out if your control
strengths
things that will enable the firm to realize its objective
weaknesses
things that will prevent the firm from realizing objectives
step 3 in developing a strategic plan
putting it all together
forecasting AKA
planning
forecasting allows firms to
plan for the future
forecasting is vital to a firms ability to
achieve its purpose and objectives
forecasting =
good business planning and decision making
what do we want to look at when planning
GDP, interest rates, inflation, income
Forecasts must also consider these variables
individual firms sales, profits, production levels, inventories, prices, input costs
forecasts study explanations of past customers buying habits to
predict future customer buying habits
it is important to forecast
frequently
selecting a forecasting procedure depends on
5 factors
what are the 5 factors of selecting a forecasting procedure
accuracy, time to develop, complexity, time period to be forecasted, level of resources available
two ways to look at data
cross sectional, time-series
forecasting is extra beneficial to a
new business
cross sectional data
data collected from different groups/locations at the same time
what is cross sectional data used for
to understand a situation at a single point in time
time-series data
collected from one or more groups/locations at different points in time
what is time-series data useful for
helps to identify recurring patterns
extrapolation
what happened in the past will happen again
example of extrapolation
if a product price increased last year, it will do the same this year
graphical analysis
plotting of data on a graph so a manager can see what patterns are present in data
moving averages
help reduce impact of short-term fluctuations in data by plotting average value of several points rather than every single one
the development of forecasts is only the
first step in effective usage of these predictions
what 3 factors should a manager understand and do
understand assumptions behind a forecast, update forecasts, use alternate outcomes
assumptions are
what can be changed/influenced
forecasts should be updated when
uncontrollable events take place such as disasters like floods droughts diseases
alternative outcomes should include
best outcome, most likely outcome and worst case scenario
budget
financial plan of managements expectations for the business in the future
a budget is a model of what the management
realistically thinks the future holds for a firm
purpose of a budget
to be a blueprint for action for a specific period (one year)
budgeting process forces managers to ask not only what can be achieved but also
whether the marketing plan will meet the firms financial objectives
variable expenses (costs)
costs that can change depending on farm or firms consumption
examples of variable expenses
fuel, seed, chemicals, hourly labor
fixed expenses (costs)
costs that must be paid out but are not dependent on production
examples of fixed cost
rent, loans, insurance
accounts receivable
money owed to the firm by debtors; payments the firm can expect to receive
accounts payable
money owed to the firm by creditors; payments the firm must make to others
cash flow
the amount of cash that went IN and OUT of the firm
operating budget
estimate of sales and income plus the fixed and variable expenses the firm must incur in order to support the expected sales during the specific time
step one of developing an operating budget
develop a sales estimate for the year
step 2 of developing an operating budget
prepare an estimate of the costs of providing products for sale
what are the 3 types of budgets
operating, cash flow, capital expenditure
cash flow budget
amount and timing of cash that is expected to flow IN and flow OUT of the business during a period of time
cash inflow
comes from a collection of accounts receivable, sales of goods/services, borrowings, loans
cash outflow
comes from payments for goods / services, loan payments, purchase of assets, payments of accounts payable
purpose of cash flow budget
to help manage the firm’s cash balances so sufficient cash is available to meet obligations as they come due
capital expenditure budget
shows how the money budgeted for capital expenditures is to be allocated among competing projects
capital expenditures
money spent by a firm to purchase or maintain fixed assets
examples of capital expenditures
land, buildings, equipment
at the top of the operating budget
operating budget
after “operating budget”, the
business name
top 3 benefits of creating a budget
measure business performance, financial implications of their business decisions, quickly spot deviations such as stealing money
a budget is simply an
an attempt to provide a financial plan for a firm
4 things to remember when preparing and implementing a budget
estimates, not automatic, cannot replace good management, requires time and patience