ap psych key figures

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1

albert bandura

Known for observational learning & conducting the Bobo doll experiment

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2

alfred binet

Measured the mental age of school-age children

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3

paul broca

Identified Broca's area, the area of the brain that controls speech

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4

mary whiton calkins

First female graduate student in psychology

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5

noam chomsky

Language acquisition is at least partly innate & automatic

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6

charles darwin

came up w/ theory of evolution & natural selection

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7

dorothea dix

Advocated for the rights of the mentally ill; founded the 1st public mental hospital in the US

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8

hermann ebbinghaus

The Ebbinghaus forgetting curve displays that the course of forgetting is initially rapid, then levels off w/ time

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9

gustav fechner

Coined the term "absolute threshold", aka the minimum stimulation needed to detect a stimuli 50% of the time

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10

sigmund freud

Developed the psychoanalytic theory which drew distinctions between the conscious & unconscious mind

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11

phineas gage

A railroad worker who had a rod go through his head due to an accident; he survived, but his personality changed due to damage in his frontal lobe

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12

sir francis galton

Measured human traits, conducted assessments of intelligence, also associated w/ eugenics

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13

john garcia

Known for his research on taste aversion learning

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14

howard gardner

Established the idea of multiple intelligence: verbal, mathematical, musical, spatial, kinesthetic, environmental, interpersonal, intrapersonal

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15

michael gazzaniga

His work w/ split-brain patients showed that over time, some of them could develop language abilities in the normal "silent" hemisphere due to brain plasticity

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16

g stanley hall

1st president of the American Psychology Association (APA)

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17

william james

Opposed the structuralist approach to psychology, argued for functionalism, which states that what's important is the function of the mind

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18

john locke

Father of empiricism, aka the acquisition of truth through observations & experiences ("tabula rasa" aka blank slate)

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19

elizabeth loftus

Studied memory & the misinformation effect, which occurs when misleading information has distorted one's memory of an event

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20

george miller

Our short-term memory can hold 7 +/- 2 pieces of information at a time (between 5-9)

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21

ivan pavlov

Classically conditioned dogs to salivate when they heard a bell ring

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22

jean piaget

Known for his stages of cognitive development: sensorimotor, preoperational, concrete operational, formal operational

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23

robert rescorla

His contingency theory stated that associative learning occurs best when unconditioned stimulus and conditioned stimulus occur at the same time.

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24

carl rogers

The humanistic theory emphasized an individual's personal values & potential

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25

bf skinner

Operant conditioning w/ Skinner box; est. schedules of reinforcement

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26

charles spearman

Believed that there was a general intelligence (g) that underlies more specific aspects of intelligence

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27

roger sperry

Demonstrated that the two hemispheres of the brain can operate independently of each other; conducted split-brain experiments

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28

robert sternberg

His triarchic theory of intelligence states that there are 3 intelligences: analytical, creative, & practical

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29

lewis terman

Modified Binet's testing to create the Stanford-Binet intelligence test

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30

edward thorndike

Proposed the law of effect, which states that a behavior is more likely to recur if reinforced

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31

edward tolman

Conducted experiments w/ rat mazes; cognitive maps & latent learning

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32

margaret floy washburn

First female PhD in psychology & served as the 2nd female president of the APA

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33

john watson

Behaviorist; applied classical conditioning to humans in the Little Albert experiment

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34

ernst weber

Established Weber's law, which stated that the greater the magnitude of the stimulus, the larger the difference must be to be noticed

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35

david wechsler

Came up w/ the Wechsler Intelligence Scale, which measured one's intellectual ability

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36

carl wernicke

Discovered Wernicke's area, the area of the brain that comprehends speech

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37

benjamin whorf

Proposed a theory of linguistic relativity, which stated that speakers of different languages develop different cognitive system b/c of their differences in language

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38

wilhelm wundt

Father of modern psychology; introspection

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