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price-taker
no one has the market ability to influence the market price for a good or service.
Profit Maximizing Condition for a perfectly competitive firm
MR = MC
or
P = MC
Economic Profit
Economic Profit = (Price - ATC) * Quantity
When is Production Profitable
• If TR > TC, the firm is profitable.
• If TR = TC, the firm breaks even.
• If TR < TC, the firm incurs a loss.
Marginal Revenue & Marginal Cost
MR = change in TR / change in Q
MC = change in TC / change in Q
Calculating Profits
Shut Down Rule
Firms Shut Down if losses from staying open > Losses of shutting down
P < ATC then profits are negative
profit = Q * (P-AVC) - FC
if P-AVC > 0 then the firm continues to operate
Firm Entry Decision in Long Run
Firms see positive profits, and enter, which increases Market Supply
Market supply increase will decrease the equilibrium market price (P*)
Firm Exit Decisions
Now assume, P < ATC, then we know Profits <0
• Firms have negative profits and exit, which Decreases Market Supply
• Market Supply Decreases will Increase the Equilibrium Market Price (P*)
• This process continues to happen until P* = MC and Profits =0
Long Run Equilibrium