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BUSINESS ORGANISATION AND ENVIRONMENT
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Public sector
Part of the economy that is owned and controlled by the government
Non-governamental organizations (NGO)
A legally constituted body with no participation or representation of any government which has a specific aim and purpose. These are usually international organisations to tackle issues that support the public good
Ethical code (code of conduct)
a document detailing a company's rules and guidelines on staff behavior that must be followed by all employees
Ansoff’s Matrix
Model used to show the degree of risk associated with the 4 growth strategies of:
Market penetration: achieving higher market shares in existing markets with existing products
Market development: strategy of selling existing products in new markets
Product development: development and sale of new products or new developments of existing products in existing markets
Diversification: Process of selling different, unrelated goods or services in new markets
Business cycle
Fluctuation in the level of business activity over time.
4 stages: peak, trough, contraction/recession and expansion
Scale of operations
The maximum output that can be achieved using the available inputs (resources) This scale can only be increased in the long term by employing more of all inputs