Module 3: Fashion Styling Career Paths & Professional Practices

what is runway styling?

happens 2x year; Feb&Sept. can do different things: 1. can be the stylist that works w/ designer to help them create the look for the show, get accessories, and shoes, create the order, like what flows best to create the run of show. 2. can be a stylist that has a team that helps dress models for the show. following the stylist notes in order to execute the looks for the show.

commercial

is more add campaign for mass brand, more planned out/ time, advertising

editorial

is more magazine/niche brand. put together in less time ( a week), have certain amount of time to pull things together

wardrobe styling

costume design for television and film industry. super different from freelance fashion styling because its governed by union called IATSE. its different for every state. costume design you have to have more of a fashion background. be able to create from scratch. you are on set all the time w/ dressing, making sure you’re keeping up w/ continuity

continuity

maintaining consistent details in scenes of a movie or tv show

unionized

workplace where a group of employees of a specific trade or business have elected representatives to speak for their interests to employers or government officials

set design

is the art of creating an environment out of nothing. building things from scratch

prop styling

is the art of enhancing an existing space. customize your vision

home styling

different from being interior designer. working with more aesthetic. will/can work w/ contractors. creating environment and want for a person’s space

aesthetic

style or feeling a person or object evokes

mannequin styling

an articulated doll or figure used to display clothing or accessories . technique that takes a lot of skill.

bridal styling

is a whole genre of its own- has its own runway seasons as well. follows after Feb fashion week in March, April and follows after Sept fashion week, usually in Oct. constructed differently than everyday clothes. lots of buttons, sometimes a lot of zippers, lacing- also a speciality if you can into it

visual merchandising

optimizing the way products are displayed to make them visually appealing and desirable. need to style things for people to want to even engage with it not even purchased. a lot of it goes into props, color palettes, items that are framed around it, inside it. before capturing pic/video, you style it multiple times and we restyle it. think about light balance. does it look better off-center? does it look better in the actual frame? could this be cropped if needed? constant fast paced

food styling

2 different types, one who actually has a culinary background and one who just knows tips and tricks. sometimes they know both. can be food styling thats a prep stylist for tv shows. can also be one for magazines and editorials and commercials

don’t staple your look on every single person. finding that happy medium between what mood board that we need to execute/deliver but at the same time being able to translate that on someone that is open to wearing makeup, to someone that does not want to wear any

every time you go to a shoot it is a new opportunity to meet a new person to make new relationships for anything. (ex; meeting MUA wants to work w/ you more, then later something comes up, small budget, need favor and you can call up those people and its a mutual thing

if you meet like-minded people that you work well w/ you create a team and a network (can be photographers, PA’s, MUA’s, facilities person etc.

production assistant

person who works under a director or photographer, and helps them schedule, coordinate, and execute the project at hand

how do you find stylists?

research, agency website, looking at magazine and find stylist you like, see their credits look them up and email them about wanting to work with them.

curriculum vitae

a short written summary of a person’s career, qualifications, and education

being an assistant is sometimes

being able to work with little to know budget, garment bags, carrying a lot of stuff, being able to stretch everything you can. also having to be really scrappy and persistant but not annoying,

what is an ideal assistant?

someone who is rested, willing, and able to work that day. one who can follow directions, problem solve but also know your place. Never over speak the person that you are assisting. if you have an idea to make something work pull assistant to the side in private area and speak to them about what you know, saw heard etc.

when working with stylists over some time you will have to

make phone calls to set up appointments, possible write emails for them. they will probably show you what they would want you to say or how they would want you to craft the email.

knowing how to pick up the phone and say…

“Good morning, my name is so and so and I’m and assistant for _______ and i’d like to make an appointment for her this afternoon”

for resume’s if you have experience

its not about per job, start date or end date like traditional resume. if you have worked with only 1 stylist but have worked with them a lot you would want to break down the 3-4 jobs that you’ve worked with said stylist and make them 3 or 4 different jobs

when you go over to ket stylist side and you’ve been working for some time our resume doesn’t look like traditional resume

its a list of photographers, ad agencies, celebrities, editorials, etc

call sheet

pertinent info on where to go, what time to be there, who will all the players that will be there and their contact info, what car service, who models are, what the talent agencies are. even if you’re an assistant your name will be on the call sheet

once you turn to key stylist or lead stylist

you will then be put in under the lead stylists with all your info on call sheet

campaigns

marketing tool for advertising new products through creative storytelling

what does an agent do? 

represents artists, decide together on what jobs to take, _____ finds them clients, manages their portfolios, calendars, set appointments, meeting for them payments for them.