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semantic encoding
making information meaningful, such as adding context and identifying examples
self-reference effect
tendency for an individual to have better memory for information that relates to oneself
psychology
the scientific study of mental processes and behaviors
empiricism
knowledge from the collection of observable evidence during research
theory
a statement that explains observations
hypothesis
a testable prediction based on a theory
operational definitions
clear, observable descriptions of variables being tested to collect data or statistics
steps of scientific method
develop or refine theory based on research, generate hypothesis, collect and analyze data, reject or confirm or modify theory and summarize data and report findings
scientific attitude composes of
curiosity, skepticism, humility
IRB (institutional review board)
committee responsible for determining risks and benefits of research with human participants, ensures all ethical guidelines are followed
peer reviewer
evaluate insights and if work is original
non experimental methods
case study, correlational study, naturalistic observation, survey, meta analysis
case study
focuses on a small group or individual with a rare or unique condition
case study limits
correlation is not causation, dramatic results can be interpreted incorrectly
naturalistic observation
watching a group in a natural setting without knowing they’re being watched (usually)
naturalistic observation limits
correlation is not causation, results can vary based on another unseen factor
survey
self reported data collected from many participants
survey limitations
correlation is not causation, self report bias, social desirability bias, non response bias
non response bias
reponses of a person who responded to all qs in survey differs from ppl who didnt in a large group
voluntary response bias
only ppl who want to respond respond
social desirability bias
responding in a way that they think will make the surveyor feel happy with them
self report bias
any discrepancy in self reporting one’s data in a survey
r close to 1 data looks like
/
r close to -1 data looks like
\
r close to 1 or -1 there is a ____ correlation b/w 2 factors
strong
r is close to 0 there is a ___ correlation b/w two factors
weak
illusory correlation
perception of a relationship b/w factors where none exists
Dv must be given a clear ____ definition that is a _____
operational, number
higher generalizabity determined by
large random sample w/o bias
which research methods never involve random sampling
correlational study and naturalistic observation
stratified sampling
used to ensure that all population subgroups are proportionately represented, subgroups or strata are identified and random sample is taken from each subgroup
random assignment vs random sampling
random sampling chooses study participants in an unbiased manner
random assignment puts participants from a sample into groups in an unbiased way to equalize groups
random samples do not est
causation
random assignment is unrelated to
generalizability
confounding variables
external factors interfering w/ relationship b/w factors being studied, need to be controlled for
double blind
neither researcher nor pariticipant know who is getting the drug or placebo
descriptive stats
describe the data collected (mean, median mode are measures of central tendency and range and stdev are measures of variation)
inferential stats
use data from a sample to make conclusions or predictions about a larger population
t-test
inferential stat that compares the average of two groups and helps researchers determine whether the difference between these averages are meaningful or occurred due to chance, does not imply causation or generalizability, works in experiments and correlational studies
null hypothesis
predicts there will be no stat significant difference between the results of the exp and control group
alt or experimental hypothesis
predicts there will be a stat signficant difference b/w results and exp and control groups
within-subjects / repeated measures design
one group of participants is tested in control and experimental conditions
between-subjects / independent measures design
two different groups of participants in control and experimental group
reliable and consistency is needed in psych research, along with validity, which is…
they measure what they’re supposed to with accurate results
content validity
how well a test covers all the important aspects of the construct it is supposed to measure
criterion/predictive validity
how well a test accurately forecasts future peformance or behavior related to a concept or idea
contruct validity
how well a test measures the psych concept it is intended to measure
face validity
the degree to which a test appears legitimate
content validity
how well a test covers all the important aspects of the construct it is supposed to measure
criterion/predictive validity
measures how well a test accurately forecasts future performance or behavior related to a concept or idea
p-value
measures probability of seeing our results if the null hypothesis was TRUE
effect size
differences in the dependent variable for the experimental and control group
t-test use in corr studies
used to determine whether a correlation is stat significant (relation is real rather than due to chance) and helps to calculate p value
p<.05 correlation is stat sig, null hyp can be rejected
positive skew
/^\_____
negative skew
____/^\
symmetric distribution
__/^\___
bell curve values
1 sd each side is 68, 2 sd each side is 95, 3 sd each side is 99.7
Industrial organizational psychology
studies how PEOPLE perform in the modern workplace
Human factors psychology
Explores how machines and environments can be optimally designed to fit human abilities
Hindsight bias
I knew it all along phenomenon
humans tend to be ____ and perceive patterns in ___ events
overconfident, random
flow state
fully engaged in something and dont notice passage of time
if two factors are not related r=
0
what is meta analysis
statistical technique used to understand whether treatment is effective across circumstances
meta analysis limitations
need researchers with stat expertise and may mix studies that dont match well
sampling bias
a sample that is too small or nonrandom
random sample
every member of pop has equal chance of being picked
each dot on a scatterplot represents
one data set of two scores for one person
generalizability only results from
representative sampling (large random sample)
effect size
indicates strength of the relationship between or among variables in a non-experimental study or the size of the difference between or among conditions in an experimental study
ethical guidelines
informed consent/assent, telling truth if participants are deceived, use IRB, no cruelty
longitudinal study
one group of participants are studied over a long period of time
cross sectional study
different groups of participants are compared at one time
interleaving
switch b/w topics within a study session
metacognition
the process of thinking about your own thinking and managing how you learn
limitation of experiment
lab results may not be the same in the real world, has lots of requirements
variables that are not controlled in an experiment can become
confounding variables
experimenter bias
when the researcher unexpectedly influences results
4 ethical guidelines
INDC (informed consent, no harm, debriefing after deception or study completion, confidentiality)
test is reliable if it
yields consistent results when repeated
a test is valid if it
measures what it claims to measure
content validity
covers all relevant material
criterion/predictive validity
predicts future performance
construct validity
accurately measures theoretical concept
face validity
appears to measure what it should, at face value
in t-test, what data are compared between experimental and control groups
sample size, mean, stdevs
what 3 conditions are most likely to lead to stat sig results of an experiment
difference b/w 2 groups average score is LARGE, with large sample sizes and when the stdev within each group is small
what does stat sig indicate
stat sig means results are unlikely to be due to chance, not stat sig means results are likely due to chance