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If supply increases
Prices decreases
When supply decreases or demand increases
Prices increase
Setting a low introductory price and then later increase the price once established in the market
Penetrating pricing
Setting a high introductory price and then later a lower price
Skimming pricing
Selling below your costs in order to drive out the competition; illegal
Predatory pricing
An example of skimming pricing
iPhones
An example of monopoly companies
Comed
An example of oligopoly companies
Mobil Oil
An example of pure competition
agricultural industry
An example of monopolistic competition
Apple vs. Dell
Companies add __________ to the cost of their product to make sure they make a profit
markup
Selling prices are influenced by these four...
competition, customers, costs and legal/social issues
Target pricing factors
price is based on surveys, markup is enough to satisfy stockholders, and determine to target cost to see if product can be made for that amount
Federal Income Tax and Union Dues
paid by employee
paid by employee
State Income Tax
paid by both employee and employer
Social Security
paid by the employer
unemployment taxes