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Economist, Adam Smith:
The invisible hand (self-interest, not greed, unintentionally benefits society), division of labor (the pin factory boosts productivity), and free markets over mercantilism (laissez-faire). Government still has three jobs: defense, justice, and public works. Moral Sentiments adds sympathy and morality; competition keeps self-interest honest. Pairs with the Freakonomics incentive cases (teachers, sumo, agents).
Economist, Malthus:
Population grows geometrically while food grows arithmetically, so gains in living standards get wiped out by more births. Positive checks (famine, disease, war) raise death rates; preventive checks (delayed marriage, restraint) lower birth rates. He opposed poor relief. He was wrong because he missed agricultural technology and falling birth rates, but the warning still appears in overpopulation debates.
Economist, David Ricardo:
Comparative advantage: even if one country is worse at everything, both gain by specializing where their opportunity cost is lowest and trading. This is the backbone of the free-trade case; trade is not win-lose. Also: wages pushed toward subsistence, rent theory (landlords gain from scarce good land), and opposition to the Corn Laws.
Economist, John Stuart Mill:
Separating production (fixed by nature and technology) from distribution (a human, social choice), which means poverty and inequality are not inevitable and reform is possible. He is the bridge from cold classical economics to reform: he trusted markets but allowed government to fix injustices. Believed in individual liberty (harm principle), women's equality, workers' rights; a utilitarian.
Economist, Karl Marx:
Surplus value: owners pay workers subsistence and pocket the difference, which he called exploitation. History is class struggle (bourgeoisie vs. proletariat), and the labor theory of value says labor creates value. Workers become alienated; he predicted capitalism's contradictions cause collapse and revolution. He was wrong (wages rose, a middle class emerged), but his diagnosis of inequality still fuels debate.
Economist, Alfred Marshall:
Both supply AND demand set price, like the two blades of a scissors, meeting at equilibrium. Marginalism: decisions are made "at the margin" (one more slice). Diminishing marginal utility explains the downward demand curve. Price elasticity measures how quantity responds to price. Time matters (short vs. long run); ceteris paribus. He built modern microeconomics.
Economist, Thorstein Veblen (old institutionalist):
Buying showy, expensive goods to display wealth and status, not for usefulness. He attacked the idea that people are rational utility-maximizers, arguing instinct, habit, and status drive us. "Veblen goods" see demand rise as price rises because the high price is the signal. He split makers from profit-chasing businessmen. Connects to the Freakonomics names chapter and status signaling.
Economist, Ronald Coase (new institutionalist):
Transaction costs. Searching, bargaining, and enforcing deals on the open market is costly, so firms form to organize work more cheaply in one place. The Coase theorem adds that with clear property rights and low transaction costs, private parties can bargain to fix externalities without government. Unlike Veblen, new institutionalists use mainstream tools to explain why institutions exist.
Economist, John Maynard Keynes:
Economies can get stuck with high unemployment, so government should boost aggregate demand. Rejecting the classical self-correcting view (The General Theory, 1936), he said total spending drives output and jobs short-run, and demand can be too low. Government should spend more and cut taxes, running a deficit in a downturn. Multiplier effect: $1 circulates into more. "Animal spirits" drive investment.
Economist, Milton Friedman:
Inflation is always and everywhere a monetary phenomenon, so control the money supply. Quantity theory MV = PQ, with velocity fairly stable. He and Schwartz blamed the Depression on the Fed letting the money supply shrink, not on unstable capitalism. He distrusted government fine-tuning (lags and bad timing) and wanted a steady money-growth rule. Natural rate of unemployment; predicted 1970s stagflation.
Economist, James Buchanan:
Politicians, bureaucrats, and voters are self-interested too ("politics without romance"). Officials chase votes and budgets, so governments can fail like markets: the real comparison is imperfect market vs. imperfect government. Rent-seeking (lobbying for favors) wastes resources. Bad policies survive via concentrated benefits and dispersed costs. Deficit bias led him to favor constitutional limits.
Economist, Robert Lucas:
People use all available information, so predictable policy is anticipated and has no real effect (it just causes inflation); only surprises move the real economy, and surprises can't repeat. The Lucas critique: you can't use old data to predict responses to a new policy because behavior changes the moment the policy does. A serious blow to Keynesian fine-tuning.
Economist, Behavioral economics (Kahneman, Tversky, Thaler):
People are predictably irrational and make systematic mistakes. Loss aversion (a loss hurts more than an equal gain feels good), anchoring (over-relying on the first number), mental accounting (treating dollars differently by source), and herd behavior (fuels bubbles and panics). Nudges steer better choices. Echoes Keynes's "animal spirits" and the Freakonomics cases on irrational behavior and misjudged risk.