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argument
using language, reason and evidence to influence the thoughts and behaviors of others
rhetoric
strategies used to make an argument achieve its purpose, persuade target audience
claim
position taken by the person making the argument, first step in developing a strong argument is to develop an arguable claim, requires support and convinces readers
audience
the individuals or groups you are trying to persuade
rhetorical situation
influences what and how an argument is presented
rhetorical triangle
speaker, audience, subject
soapstone
subject, occasion, audience, purpose, speaker, tone
subject
what is the speaker’s general topic or context? is it narrow or broad?
occassion
circumstances, controversy, responding to an accusation or situation
audience
author will tailor argument depending on primary audience’s expectations, prejudices, anticipated objections and interests
purpose
intention, what the speaker wants audience to do (inspire action)
speaker
who is putting forward the claim? age, gender, race, economic/social status, interests, biases, political beliefs
tone
speaker’s attitude towards subject and audience
rhetorical situation
context, occasion, purpose
bias
speaker having an identifiable preference for or prejudice against one side of an issue; affects position and perspective
ex: politics, religion, age, job, location, socioeconomic status
logos
reason and logic (data, research, facts), neutral tone, format, connections
pathos
emotion (descriptive language, imagery)
ethos
creditability; demonstrate authority or shared values
mythos
shared cultural values
ex: motherhood, religion
counterarguments
opposing viewpoints
concession
agreeing with some aspect of opposition to show respect for others views
refutation
pointing out how opposition doesn’t account for important issues or is outweighed by other considerations
inquiry process
indentify and focus, investigate and analyze, draw connections, intergrate and present, reflect and revisit
relevance
does it relate to your topic?
currency
is it current enough to be useful?
authority
pay attention to credentials
accuracy
look for errors, double check information
first hand evidence
information gained through personal experience and observation, most reliable
second hand evidence
information gained through another person or source, lacks creditability