Magazine Design
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96 Terms
What 6 things are in a media kit?
Editorial Mission
Reader profile
Circulation
Accolades about the magazine
List of advertisers
Monthly Features
What does someone need to know if they want their ad featured in your magazine?
Ad Dimensions
magazine specs
how large is the safety margin
what type of file format / proof should be sent (if any)?
What is a rate card?
Provides pricing information for ads in a publication
Ad Contracts
1x = signed contract one time per year
6x = 6 times per year
12x = 12 times per month
2nd Cover
inside cover or the 2 page spread as you open
3rd cover
last inside page (backed by back cover, thicker, most $$ ad)
4th cover
back cover
HHI
House Hold Income
Demographics and Audience (4 factors)
who’s reading the magazine
how much they make (HHI)
how old are they
what is their net worth
MRI
Media Mark Research & Intelligence
source of demographics / the standard measure of audience
What is the point of an editorial calendar?
Shows the advertisers what the magazine will highlight for a particular issue
What are the 4 Fs?
Format, Formula, Frame, Function
How many seconds do you have to grab the attention of a potential buyer?
2.5 seconds
What is essential to magazines?
Good design
What sells a magazine once? What might sell it a 2nd time?
Good design sells a magazine once and the magazines content will sell it a 2nd time
What are the four “me’s”
The concept that people buy magazines based on…
See me
Pick me
Flip me
Buy me
What are the “pick-up lines” of a magazine?
Cover lines
Define “format” as one of the 4 Fs
design choices that span every issue and define a magazine’s overall look and feel that ultimatelty determine its format
Logo, coverlines size, headers, folios
Define “formula” as one of the 4 Fs
approach to editorial content
includes feature type and length, departments in front of the book (FOB) and the back of the book (BOB), photographic style, and illustrations
Define “frame” as one of the 4 Fs
standard for outer page margins and gutters
some magazines change their grid with different parts of a magazine in order to set apart the sections
consistency is key
Define “function” as one of the 4 Fs
What a magazine is trying to achieve and the message is trying to send
it is the most important aspect
drives the rest of the “Fs”
what do magazines depend on having?
A niche audience
what are 3 must-haves for the logo development typeface
recognizable from a distance
stands out against a photo and on a shelf
canned fonts should be modified
Effective PPI versus Actual PPI
Effect PPI is what it will produce as and the Actual PPI is what it is set at in the file
what file formats are acceptable in the links panel
.ai or .psd only
what is the primary function of the branding of a magazine
determine the subject matter
what is the secondary function of the branding of a magazine
relating to a particular audience
what is the tertiary function of the branding of a magazine
deliver emotional, associational, or cultural interpretation to the audience
what is the purpose of a magazine’s cover
Reinforce and sell the brand
will stand out from the competition
publisher has to believe the cover will drive sales
must appeal to new readers without losing existing ones
MUST APPEAL TO READERS INTERESTS
what is the purpose of a magazine’s logo?
should be visible and recognizable
will be used on masthead and can be repurposed
memorable, typography is crucial, think of content and style
purpose of bylines
add enormous value to a publication
can indicate a tone and a target audience
instant clue to content that the buyer may not otherwise get
contents page
arrangement of content should be attractive, quick to absorb, and easy to navigate
will deliver the editorial tone in a clear fashion
will have consistent page furniture and use consistent grid
what is the feature well?
largest part of the magazine
contains main features
articles are often short, focus on photos
most important ____ of a magazine’s branding
what is the most valuable editorial page?
the inside of back cover for people who flip back to front
define headline
creates a strong bond between the publication and the reader
size and style is vital
define standfirst
content in this is textually more important than headline
sets the tone informing the reader of the story’s intention
acts as a link between headline and body copy
should be 40-70 words
no hyphenation
define bylines and credits
Treatment of each is dependent on the importance of the author, contributor, photographer, and staff
must include an author
can credit the photographer showing hierarchy with your type
define body copy
design will draw in reader but if the textual content doesn’t meet expectations sales will go down
use proper H&J settings
what are the correct hyphenation settings?
7, 4, 3, 1 OR 7, 3, 4, 1
define straplines
give structure to various sections and emphasizes subject matter
define folios
page furniture
consist of page # and may include name of magazine or title of section
define page furniture
helps orient the reader and therefore the brand
single color black versus rich black
single color black is 100% “K”
rich black is any percent of “C”," “M”, or “Y”, with 100% “K”
why should you avoid yellow type
knockout type works when background has at least an 80% tint of one of the process colors
what is the minimum effective resolution?
150 PPI
what is the industry standard resolution for printing images
300 PPI
what is the most important textual element of a magazine?
the feature well
what is the volume #
the number of years it has been circulated
what is the issue #
how many times during the year the magazine is circulated
Logo Design
Visible, recognizable, and used throughout
What is a purpose of bylines?
Add value