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Perception
The process by which the brain organizes and interprets sensory information to make sense of the environment.
Bottom-Up Processing
Processing that begins with sensory input and builds up to perception; data-driven.
Bottom-Up Example 1
Identifying an unfamiliar object by examining its features.
Bottom-Up Example 2
Recognizing a new song by noticing individual notes and rhythms.
Bottom-Up Example 3
Feeling sand and realizing you're on a beach from texture and temperature.
Top-Down Processing
Perception guided by expectations, context, and prior knowledge.
Top-Down Example 1
Reading an incomplete or poorly printed word using context.
Top-Down Example 2
Interpreting a shadow in a dark room as a person.
Top-Down Example 3
Understanding a sentence with missing letters.
Top-Down Example 4
Recognizing a familiar song from only a few notes.
Schema
A mental framework used to organize and interpret information.
Assimilation
Fitting new information into existing schemas.
Assimilation Example
A child calling a zebra a "horse."
Accommodation
Adjusting or creating a new schema to fit new information.
Accommodation Example
Creating a new “zebra” category after learning about stripes.
Perceptual Set
An expectation that influences perception.
Perceptual Set Example
Expecting footsteps in a dark alley and interpreting sounds that way.
Cultural Influence on Perception
Context and culture shape how sensory information is interpreted.
Gestalt: Closure
Filling in gaps to perceive a complete image.
Closure Example
Seeing a dotted circle as whole.
Gestalt: Figure-Ground
Distinguishing an object from its background.
Figure-Ground Example
Seeing a person in a busy crowd.
Gestalt: Proximity
Grouping objects that are near each other.
Proximity Example
Seeing nearby dots as one cluster.
Gestalt: Similarity
Grouping similar-looking items together.
Similarity Example
Group players by uniform.
Selective Attention
Focusing on one specific stimulus while ignoring others.
Selective Attention Example
Listening to a lecture and ignoring noise.
Cocktail Party Effect
Focusing on one conversation in a noisy room.
Inattentional Blindness
Failing to notice visible objects because attention is elsewhere.
Change Blindness
Failing to notice changes in environment.
Retinal Disparity
Differences between the two eyes help depth perception.
Convergence
Eyes turning inward to focus on close objects.
Relative Clarity
Clearer objects appear closer.
Relative Size
Larger objects appear closer.
Texture Gradient
Detailed textures appear closer.
Linear Perspective
Parallel lines appear to meet in the distance.
Interposition
Closer objects block farther objects.
Shape Constancy
Recognizing an object's shape despite angle changes.
Size Constancy
Perceiving an object as same size despite distance.
Relative Motion
Closer objects appear to move faster as we move.
Stroboscopic Effect
Illusion of movement created by rapid series of images.
Concepts
Mental groupings of similar objects, events, or ideas.
Prototype
The best or most typical example of a category.
Algorithm
Step-by-step procedure that guarantees a solution.
Heuristic
A mental shortcut used for quick decision-making.
Representative Heuristic
Judging by how well something matches a prototype.
Representative Example
Assuming a quiet person is a librarian.
Availability Heuristic
Judging based on how easily something comes to mind.
Availability Example
Fearing flying after seeing a plane crash on the news.
Mental Set
Using the same old strategy even when it doesn't work.
Priming
Exposure to one stimulus influences response to another.
Priming Example
Seeing “nurse” primes “doctor.”
Framing
How information is presented affects decisions.
Framing Example
Choosing a 90% survival rate over 10% mortality.
Gambler’s Fallacy
Belief that past random events influence future ones.
Sunk Cost Fallacy
Continuing something because you've already invested in it.
Executive Functions
Processes like planning, organizing, and self-control.
Creativity
Producing novel and valuable ideas.
Divergent Thinking
Generating many possible solutions.
Convergent Thinking
Narrowing to one correct solution.
Functional Fixedness
Inability to see new uses for familiar objects.
Explicit Memory
Memory of facts and events requiring conscious recall.
Episodic Memory
Memory of personal experiences.
Semantic Memory
Memory of facts and general knowledge.
Implicit Memory
Unconscious memory of skills and automatic processes.
Procedural Memory
Memory for how to perform skills.
Prospective Memory
Remembering to do something in the future.
Long-Term Potentiation
Strengthening of neural pathways that supports learning and memory.
Central Executive
Directs attention and coordinates working memory.
Phonological Loop
Processes verbal and auditory information.
Visuospatial Sketchpad
Processes visual and spatial information.
Sensory Memory
Brief immediate recording of sensory information.
Iconic Memory
Visual sensory memory.
Echoic Memory
Auditory sensory memory.
Short-Term Memory
Temporary storage for information currently in use.
STM Capacity
Holds 7±2 items.
STM Duration
Lasts about 20–30 seconds without rehearsal.
STM Encoding
Mainly encoded acoustically (by sound).
STM Function
Acts as a mental workspace for information.
Long-Term Memory
Permanent storage of information.
LTM Capacity
Unlimited capacity.
LTM Duration
Can last a lifetime.
Automatic Processing
Unconscious encoding of information.
Effortful Processing
Encoding that requires attention and effort.
Level of Processing: Structural
Shallow processing based on appearance.
Level of Processing: Phonemic
Moderate processing based on sound.
Level of Processing: Semantic
Deep processing based on meaning.