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Public Opinion
opinions held by private individuals that government finds important to listen to, held by voters and potential voters
Ex of how time and change impact political opinions
“What do you think about wearing a mask over your nose and
mouth?” – irrelevant in Feb. 2020, relevant soon after
Why Should we Care about Public Opinion?
Popular sovereignty – govt derives its authority from the people.
• Theorists suggest that a minimal criterion for democracy is that
government is responsive to the will of the people
How to respond to public opinion?
Two models: delegate or trustee model
Delegate Model
a representative should listen to constituents,
record their views, and follow constituents’ opinions
Trustee Model
use constituents’ opinions and consider and then formulate and acts upon own opinion.
Concern about citizen competence
cant identify vice president
no understanding of economics/budgeting
cant identify policy positions
1960 American Voter also found
- response instability -- opinions change seemingly at random
from one point in time to another
• Lack of constraint -- Opinion on one policy is unrelated to
opinion on another policy
• people don’t understand terms like liberal or conservative
and are “innocent of ideology”
Nonattitudes
a lack of opinion on an issue but is expressed
via public opinion polls .
V.O. Key (1966) The Responsible Voter – “Voters are
not fools”
Maybe we don’t need the details, just need to reward or punish leaders based on the job they’ve done while in office (retrospective voting)
Evaluation of incumbent performance at the ballot box
• Ask yourself, “Are you better off now than you were 4
years ago?”
Bartels-retrospective voting counter point
voters don’t meet low bar of retrospective voting
-They can’t correctly assess national conditions
-- They punish/reward incumbents for things beyond
their control. Such as?
Shark attacks! (Election of 1916) Droughts! Football
wins by the local college weekend before election
• election outcomes are predicted by national economic condition
Rational Ignorance
Voting is costly and takes place under conditions of imperfect information
• People are therefore rationally ignorant – costs of being
informed outweigh the benefits
The Reasoning Voter
Rationally free ride off the
efforts of others, following the
cues/heuristics given by people we
consider informed and whose
biases we know.
Learn whose attitudes reliably
match ours then look to see
what they say/do
Examples of political cues people rely on?
1. party label
• 2. opinions of others, endorsements
• 3. Traits of the candidate and his/her supporters
• 4. competence, character
Bartels’ warning
Not all heuristics lead us to the “rational decision” and not all of them seem equally useful or valid\
ex: trump’s tweet on cinco de mayo
Where do political opinions/predispositions come from?
Socialization – the process of learning underlying beliefs and values (most consequential of these are party identification and ideology)
Agents of socialization –information from late teens to early twenties is particularly
important (18-26 are the formative years)
• 1. the family
• 2. social groups
• 3. schools, peers
• 4. religious beliefs, morality
• 5. material interests
6. media/ social media
• 7. regional influence
• 8. political events – especially what was going on during your
formative years
• 9. genetic predispositions? Individual determinants like biology,
personality, and genetics
Is the US a liberal or conservative country?
It Depends
• Symbolically Conservative
• Operationally Liberal
Distribution of Public Opinion Tends to Remain Stable over time
John Zallar: RAS Model
Most important model of public opinion
Receive – All the political information that people are exposed to
(that they receive)
• Accept – The subset of information that people keep (Accept) into
their brains
• Sample – The answer people give to a public opinion question
represents a sample from all the information in their brains.
Forms of Political participation
1.Voting
2.Writing letters to office holders or news media
3.Attending rallies and protests
4.Going to meetings for political organizations
5.Donating money
6.Wearing a button/bumper sticker
US is low on voting, despite high levels of education.
Why?
• 1) Costs of voting are higher here
• 2) Election system is different from most of the world
• 3) Parties are, as a consequence of the election system, weaker
Things that lower the voting costs
1. Education – provides knowledge
2. Income – provides flexibility
3. Age – provides experience
4. People who are part of social groups – they are easier to mobilize
Social Characteristics that make a smaller
difference in voter turnout
1. Women vote slightly more than men
2. Some racial/ethnic minorities vote less than whites – immigrant groups
a. Like with less age, less experience
b. Also potential language barriers
Who votes in low level elections or primaries
General rule: The smaller the electorate, the greater the upper-class bias
(wealthier, older)
Primaries may push candidates to the extremes of the ideological
distribution because primary voters are more extreme
• US turnout is middle of the pack, considerably lower than many
democracies
In US most federl elections are _________
uncompetitive
• Senate voting by a state now almost always follows how the state
votes for President. And the majority states vote for the same party
for president in every election
Presidential elections over the last 20+ years have been incredibly ________
close
in both electoral college and popular vote
the electoral college
Each state gets electors = the number of congressional representatives
allocated by a Winner Take All method (except maine and nebraska)
Total of 538 electoral votes – need 270 (a majority) or House decides
Critiques of the EC
Can lose pop vote but win election
favor Republicans b/c of small state
dominance
election can be decided by house
Lack of political equality
Makes all but the battleground states irrelevant which depresses turnout
Hurts broad-based third party development
Battlegrounds states- election usually comes down to them
Pennsylvania
• North Carolina
• Georgia
• Michigan
• Wisconsin
• Nevada
• Arizona
• Maybe 5 to 10% of voters total essentially decide elections
Arguments in favor of the Electoral College
• It is how it has always been.
• Protects geographic diversity – concern for “flyover” country
• Defends small state interests
• [But why do they deserve special protection?]
• Recounts would be a nightmare
Do Campaigns Matter?
two parts: choice and chance
chance generally matters more
-fundementals matter more
Choices in elections
Choice – choices the media make as to who and what to cover and choices the candidate makes
• Candidate message, blunders, ads, electoral college strategy, where to visit,
“game changers.”
Chance (aka Fundamentals) in presidential
elections
Political scientists think chance (fundamentals – the circumstances
candidates find themselves in and over which they have little control)
matters far more than choice
• Chance = the hand you’re dealt
• Despite the chaos, preferences are remarkably stable in general
elections for president.
What are some fundamentals? (pres elections)
1. Social/group identities and partisanship
2. The health of the economy and war
3. Incumbency –
• 4. Duration of party control
• 5. Political climate – anti-Washington
• 6. coronavirus
Fundamentals below the presidential level:
Congress
Economic conditions also affect congressional outcomes – poor economy leads voters to punish representatives of the president’s party
• Incumbency advantage
• Midterm loss
Why midterm loss?
1. change in composition of the electorate – “surge and decline”;
• 2. people are angry at midterms, feel dissatisfied by president and party
When does a campaign matter?
At lower level races
• Includes primary elections
• For undecided voters who aren’t attached to a party
How do campaigns matter?
1. reinforce party loyalty – boost enthusiasm
• 2. persuasion –
• 3. priming –
• 4. mobilization
Gallup’s Gift to Democracy: How we measure
public opinion
Opinion polls determine people’s collective will and improve the “efficiency of democracy”
Polls “level the playing field”
Elections and other methods are poor way of registering public opinion.
Random probability sample
Should conduct a simple random sample of the population you
are interested in -- each individual should have the same, non-
zero probability of being selected.
Random probability samples require only 1200-1500
respondents to get a fairly accurate picture of public opinion
Selection bias
-occurs when the sample differs in systematic: ways from the population and opinions you are interested in are correlated with these differences
Self-selection bias
ANY type of voluntary response survey suffers from potential bias due to
greater intensity of respondents
Nonresponse bias
the answers of those who choose to participate in a randomly selected survey differ from those who decline to participate
Question Wording
How a question is worded can elicit
dramatically different responses.
This illustrates something called
framing
Framing
situations in which different ways of posing, or “framing” a policy issue produce distinctly different public responses
• Gun control vs. gun violence, abortion, mask wearing, taxes
political parties
groups of autonomous people who band together to
make nominations and try to gain elected office and who have
some policy goals
widely despised by founders; not mentioned in constiution
How do interest groups and parties differ
1) they nominate people for
office, 2) they take a much broader focus
Why parties?
they are expedient!
1. institutions created by the Constitution make the payoffs good
2. Parties serve the needs of ambitious politicians who need a brand to help them get votes and to pass legislation
Positive functions of parties
1. Simplify voting
2. Recruit and screen candidates – nominate cands
3. Organize campaigns & mobilize the electorate
4. Coordinate action/get government moving
5. Articulate & aggregate interests
6. Organize coalitions
7. Provide for accountability
Three part conception of parties
1. party in government – office holders
• 2. party in the electorate – ordinary people
• 3. party as an organization – committee chairs, activists, and
volunteers
1st Component Party in government
parties organize government action; influence how people in office cooperate with each other
• Parties select leaders that control action in Congress
• Being in the majority party means everything these days
Causes of Polarization in Congress
1. Party Realignment
2. Primary Elections
3. Conditional Party Government
• Not much preference difference within the party
• Large preference difference between the parties
2nd Component – Party in the Electorate
1. Party identification is a psychological attachment to a party. Born into a party like you’re born into a religion.
• Transmitted via parents (socialization),
• serves as an informational shortcut
• Structures vote and public opinion
The Myth of the Independent Voter
When nudged, all but about 10-15 percent of Independents will
express closeness to a party
• “independent leaners” behave as closet partisans.
• very few voters are truly “up for grabs”; these voters (especially
in swing states) decide the presidential election.
3rd component- Party as an organization
all the formal party leaders not actually in government
National and state party officials,committee/fundraising chairs
Also includes volunteers and activists
Tasks for party as organization
Recruit candidates
rules/platforms
raise money
mobilize voters -- provide voter data
nominations
Why Not a Third (or More) Party?
Concerns about wasting your vote or spoiling it (due to take all EC)
Duverger’s law
countries with plurality electoral systems tend to have only two parties
Strong tendency for
a) other parties not to
stand for election under these conditions
b) people to vote strategically because they don’t want to “waste” their votes or “spoil” the election
Other reasons third
parties don’t do well
Hard to get on the ballot – who makes the
laws? State legislators. All of whom are
Democrats or Republicans
Hard to get funding – people won’t donate
to candidates with little probability of
getting elected
• Don’t get taken seriously in the media,
can’t get attention
• All goes back to our electoral system
Third parties are _____
rarely successful in winning office (unlike in other countries)
Can be successful in putting issues on the agenda so don’t just
measure by electoral success
• If successful, ideas get absorbed in major party and third parties
die off
Uncivil Agreement-Mason
Key reason for polarization is social identity
Increasingly, individuals’ partisanship is viewed as a social identity.
• Conversely, individuals’ other social identities increasingly line up with their
partisanship (Prius or Pickup book by Marc Hetherington).
• Unfortunately (but sometimes fortunately!), the formation of strongly-held,
group-based identities leads to strong emotional reactions
10-4: Democracy Hypocrisy
citizens support anti-democratic leaders and actions despite also supporting abstract
democratic principles
● Specifically: partisans are cool with it if it’s their side
● Phenomenon is thought to be tied to affective polarization
doom loop partisanship reading
Main argument: Democracy hinges on the norms of fair play and accepting election outcomes
“We can't have democracy without partisanship but when partisanship overwhelms everything, it becomes inceasingly difficult for democracy to function”
Today: disappearing trust and electoral legitimacy, and growing inequalities
Mass media
Means of communication that are technologically
capable to most citizens
Traits of early newspapers
expensive, slow
partisan-controlled
not independet
advertised their candidates and attacked others
Rise of media independence - late 1800s
early 1900s
production costs drop, tech
charge less and more available for public
__________ replaces parties
Adevertisers
Businesses who wanted to advertise their products took the
place of political parties in underwriting the costs of producing
newspapers
Golden age until 1920s
Limits to media power – early fears of hypodermic model in the 1940s were misguided. Why?
1. many Americans prefer entertainment to news and
• 2. many Americans are resistant to information in the media because of their partisan .
• -- They can either self-select media OR
• engage in motivated reasoning
Motivated reasoning
the (subconscious) bias toward a decision leans toward partisanship
Greater media effects in lower-level elections and those without partisan cue (such as presidential primaries).
How powerful are the media?
Not all-powerful!
• But also not “minimal effects”
• Instead -- subtle and indirect, but still important, effects
• 1. agenda setting
• 2. priming
• 3. framing
Agenda Setting
media’s ability to determine the importance the
public places on issues.
• “The press may not be successful in telling people what to think, but
they are stunningly successful in telling them what to think about.”
(Bernard Cohen 1972)
• Strong correlation between what news media choose to cover and
what people think is the “most important problem facing the nation”
Priming
by covering certain issues (agenda setting), those issues become more prominent in people’s minds.
• The more prominent/accessible an issue in people’s minds, the more heavily they weigh that issue when making evaluations.
priming examples
George H.W. Bush in 1992 -- the economy vs Gulf War.
• Hillary Clinton in 2016 -- her emails vs. her experience
• Donald Trump in 2020 – COVID crisis vs. economy the year before
• Joe Biden in 2024 – Age vs. legislative accomplishments
priming effect
the issues emphasized by the media become the same issues citizens use to evaluate political leaders
• Examples –1992 and the economy vs Gulf War. 2016 and
emails? Covid in 2020?
framing effect
how the media presents or structures an issue, event, or topic, influencing how it is understood by the public.
highlighting some aspects of an event or issue while ignoring others
more framing (wording) examples
The issue of abortion – framed as “pro-choice” or “pro-life” –
emphasizes different aspects of the same issue
• The estate tax vs. the death tax
• Gun violence vs. gun control
• DOGE – cleaning up waste-fraud-and abuse that wastes
taxpayer money or cutting programs that help ordinary people
Partisan media
1. employs one-sided frames
• 2. Devotes significantly less
time to stories negative to
their side
• 3. takes a derisive mocking
tone toward the other party
Does the media help polarize opinion?
Probably
• partisan cable news makes more extreme
• social media tend to start to dislike the other party
Smith 14-1: Social Media and Fake News
trust in the “media” has been declining over time
Due to social media: This has caused lower barriers to entry for content distribution—more
susceptible to “fake news”
Fake news according to smith and why do they engage?
intentionally and verifiably false, and could mislead readers
Engage bc: Because they cannot distinguish the sources from traditional outlets
• “Psychological utility”
Fake news not as important as people think in 2016: low persuasive power and memorability
Smith 14-2 (Almost) everything in moderatiion
Central question: are people in echo cambers?
Mostt people do engage with a wide variety of news outlets.
Most people don’t consume a lot of news
Only a relatively small percentage of people only listen to biased media sources