* MPB>MSB
* example: Cigarettes - second hand smoke is affects non-smokers
* government response to example: restricting the good by age, negative advertising, imposing an excise tax
* negatives of government response: cost of enforcing the legislations, “restriction on liberties”, prices are inelastic for addictive goods so people will pay the tax, high cost of advertisement and limited effectiveness, rise of black markets
* Q act > Q opt therefore overconsumption of goods