Introduction to Meetings, Incentives, Conventions and Exhibitions (INMICE)

Flashcards covering key concepts from the INMICE lecture notes, including event characteristics, classifications, significance, MICE meanings, and venue criteria.

What are the six elements of an Event as listed in the notes?

Type and title; Purpose; Participants and roles; Place/venue; Date and time; Resources.

What does the 5W's and 1H stand for in event planning?

What, Why, Who, Where, When, and How much.

What defines a Mega event?

The largest and most globally significant events that attract massive audiences, require extensive planning, have a significant economic and social impact, and are often broadcast worldwide.

What are Hallmark events?

Large-scale national or international events that attract many participants and spectators, require extensive planning and generate economic benefits but have less global impact than mega events.

How are Major events described in the notes?

They are unique and strongly associated with a particular location, often recurring, and serve as a major attraction for visitors.

What are Local events?

Smaller-scale events that cater to a specific community, city, or town with limited economic and media impact.

Give examples of Personal Events.

Shower parties, birthday parties, baptism, weddings, achievement blowouts, reunions, anniversaries, funerals.

Give examples of Corporate Events.

Product launches, sales rallies, trade shows, and other activities aimed at improving productivity and profitability.

Give examples of Community Events.

Festivals, school or church events, exhibits, local sporting events; large international events like World Youth Day, World Expo, Olympics also fit this category.

What is the relationship between event management and tourism according to the notes?

Event management and tourism are closely aligned; event management is broader and tourism can benefit from events to attract visitors and develop destinations.

What are the tourism goals of events?

To attract more tourists (especially in off-peak seasons), catalyze urban renewal, increase infrastructure and tourism capacity, foster a positive destination image, and support place marketing.

What are the main areas of impact when events affect tourism?

Social/Cultural impacts, Political impacts, Economic impacts, and Environmental impacts.

What is the Bottom Line in Tourism regarding events?

Detailed development plans focused on planning social events to realize the full potential of tourism.

What does 'Event Tourism' mean in the notes?

Tourism amplified by events; events act as catalysts to attract tourists and support destination development.

What trend is described regarding weddings in tourism?

A trend of arranging weddings in special places, with couples often honeymooning at the destination the day after the ceremony.

Why is tourism important for event management?

Tourism benefits from events; successful event management can attract visitors and bolster destination development and economy.

What is the Place of Event Management in Tourism?

Events act as important motivators for tourism; effective event management can attract tourists and enhance a destination's image.

What is the relationship between business and events?

Events are used as marketing to build a company’s visibility and reputation, generate interest, and attract attention from customers and influential people.

What does INMICE stand for?

Meetings, Incentives, Conventions, Exhibitions.

Name an anagrammatic term for MICE.

CEMI (conventions, exhibitions, incentives) used as an alternative acronym.

What does the lesson provide for each MICE type?

Working definitions and event criteria to assess suitable venues for each type.

What is a Meeting?

A gathering to discuss an agenda or carry out a specific activity; can be ad hoc or scheduled; meetings do not include exhibits.

What is an Incentive in MICE?

A reward to encourage performance (e.g., travel as a reward); incentive travel is commonly used to motivate employees.

What is a Congress?

A regular gathering of members of associations or groups, often to discuss a subject; presentations and discussions come from members.

What is a Convention?

A large national or international meeting, often with a commemorative theme and sometimes including an exhibition; more innovative programs to network.

What is a Conference?

A scholarly gathering to exchange views, convey a message, and share findings; usually smaller than a congress and of shorter duration.

What is an Exhibition?

An event to showcase new products or services for public relations, sales, and marketing; targeted at suppliers and end users.

What are the two main types of exhibition?

Consumer show and Trade show.

Who is the Exhibition Manager?

The head organizer or promoter who leads the team and manages finances, exhibit sales, and operations.

Who is an Exhibitor?

The company or person renting booth space to display products or services.

What is a Booth Contractor?

Subdivides a large exhibit space into smaller booths and provides temporary facilities for exhibitors.

What is Raw Exhibition Space?

Unfinished space with rough markings; exhibitors design within house rules.

What is Shell Exhibition Space?

A space with a shell enclosure, with a fascia board indicating exhibitor name or service desk.

What is an Exhibitor Manual?

A handbook of instructions for exhibitors, including venue rules, electrical limits, and move-in/move-out details.

What are the three Cs for evaluating a MICE venue?

Cost, Convenience, Charm.

What does 'Cost' include in venue selection?

Being within budget and having payment terms that align with the event’s cash flow.

What does 'Convenience' cover in venue selection?

Date availability, accessibility, proximity to support services, suitability of space, and safety features.

What does 'Charm' mean in venue selection?

The venue’s appeal or brand, cultural value, and the intangible 'x factor' that attendees remember.