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Ethos
refers to the credibility, trustworthiness, and expertise of the speaker or writer.
Logos
uses logic and reasoning to persuade an audience.
Pathos
an appeal to the emotions and feelings of the audience.
Alliteration
repetition of the first letter
Anaphora
repetition of the first phrase
Apostrophe
addressing something that can’t respond
Anastrophe
words are out of order
Irony
contradiction between what is expected and what actually occurs.
Metaphor
compares two unrelated things by stating that one thing is another thing, without using "like" or "as".
Simile (epic)
An epic simile, also known as a Homeric simile, is a detailed comparison used in epic poetry to describe a heroic event or character. It is an extended simile that often spans several lines and draws parallels between the heroic subject and a relatable or familiar object or event.
Repetition
deliberate repetition of words, phrases, sounds, or structures for emphasis or effect.
Diction
The way something is written
Imagery
use of descriptive language to create vivid mental images.
Syntax
the rules and structure governing the arrangement of words and phrases in a sentence or language.
Bandwagon
Bandwagon is a persuasive technique that appeals to the idea that everyone is doing or believing something, so you should too.
Expert opinion
Using the opinion of an expert.
Loaded words
using emotionally charged or biased language.
Misuse of statistics
Misusing true or untrue statistics
Name calling
Not using evidence to attack someone
Plain folks
appeal to the common people by presenting the speaker or message as relatable and down-to-earth.
Snob appeal
appealing to peoples’ desire for exclusivity and superiority. It often involves associating a product, service, or idea with luxury, prestige, or high social status.
Testimonial
using endorsements or recommendations from well-known individuals or satisfied customers.
Transfer
connecting positive or negative emotions, symbols, or ideas to a product, person, or cause to influence the audience's perception.
