Moderators of Normative Influence

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Last updated 12:54 AM on 7/9/26
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4 Terms

1
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What are the three factors that increase or decrease the level of normative social influence

  1. WHAT

  2. WHAT

  3. WHAT

What are the three factors that increase or decrease the level of normative social influence

  1. Group cohesiveness

  2. Group size

  3. Social support

2
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Group cohesiveness

  • The more cohesive the group the WHAT the rate of WHAT

  • The presence of a collective group goal would have maximized the sense of WHAT and WHAT

Group cohesiveness

  • The more cohesive the group, the FASTER the rate of CONFORMITY

  • The presence of a collective group goal would have maximized the sense of INTERCONNECTEDNESS and GROUP COHESIVENESS

3
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Group size

  • Conformity WHAT with group size but only up to WHAT

  • With two people, disagreements are regarded as WHAT issues, but with three individuals, they feel outnumbered and begin to feel pressure to conform to avoid WHAT

Group size

  • Conformity INCREASES with group size but only up to THREE

  • With two people, disagreements are regarded as INTERPERSONAL issues, but with three individuals, they feel outnumbered and begin to feel pressure to conform to avoid SOCIAL EXCLUSION

4
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Social support

  • WHAT the level of conformity 

  • Any breaking of the social consensus is enough to WHAT conformity 

  • Social support must be WHAT and have a perceived WHAT 

Social support

  • DECREASES the level of conformity 

  • Any breaking of the social consensus is enough to REDUCE conformity 

  • Social support must be CONSISTENT and have a perceived COMPETENCE