Retail Marketing chapter 8

Anchor

a large, well-known retail operation located in a shopping center or Internet mall and serving as an attracting force for consumers to the center.

Building Codes

legal restrictions describing the size and type of building, signs, type of parking lot, and so on that can be used at a particular location.

Central Business District (CBD)

the traditional downtown business area of a city or town.

Common area maintenance (CAM)

the common facilities maintenance that shopping center management is responsible for, such as the parking area, providing security, parking lot lighting,outdoor signage for the center, advertising, and special events to attract consumers.

Community shopping center

an attached row of stores, usually with onsite parking in front of the stores. Also known as convenience ,neighborhood, or strip shopping center.

Comparison shopping

a type of shopping situation whereby consumers have a general idea about the type of product or service they want, but they do not have a well-developed preference for a brand or model.

convenience shopping

when consumers are primarily concerned with minimizing their effort to get the product or service they want.

Convenience shopping center

an attached row of stores, usually with onsite parking in front of the stores. Also known as neighborhood, community, or strip shopping center.

Cross-shop

a pattern of buying both premium and low-priced merchandise or patronizing expensive, status-oriented retailers and price-oriented retailers.

Destination store

a retail store in which the merchandise, selection, presentation, pricing, or other unique feature acts as a magnet for customers.

Food desert

area that lacks ready access to affordable fresh fruits, vegetables, dairy, whole grains, and other healthful foods, as might be provided by grocery stores or farmer’s markets.

Freestanding site

a retail location that is not connected to other retailers.

Gentrification

a process in which old buildings are torn down or restored to create new offices,housing developments, and retailers.

Gross leasable area (GLA)

total floor area designated for the retailer’s exclusive use ,including basements, upper floors, and mezzanines.

Inner city

typically a high-density urban area consisting of apartment buildings populated primarily by ethnic groups.

Lifestyle center

a shopping center with an outdoor traditional streetscape layout with sit-down restaurants and a conglomeration of specialty retailers.

Main Street

the central business district located in the traditional shopping area of smaller towns, or a secondary business district in a suburb or a larger city.

Merchandise kiosk

small, temporary selling space typically located in the walkways of enclosed malls, airports, train stations, or office building lobbies.

Mixed-use development (MCD)

development that combines several uses in one complex –for example, shopping center, office tower, hotel, residential complex, civic center, and convention center.

neighborhood shopping center

an attached row of stores, usually with onsite parking in front of the stores. Also known as convenience,community, or strip shopping center.

Omnicenter

a combination of mall, lifestyle, and power center components in a unified, open-air layout.

Outlet center

typically stores owned by retail chains or manufacturers that sell excess and out-of-season merchandise at reduced prices.

Outparcel

a building or kiosk that is in the parking lot of a shopping center but isn’t physically attached to a shopping center.

Planned location

shopping center for which management enforces policies governing store operations, such as operating hours and also maintains common facilities such as parking area and provides security, parking lot lighting, outdoor signage, advertising, and special events to attract customers.

pop-up store

store in a temporary location that focuses on new products or a limited group of products.

Power center

shopping center that is dominated by several large anchors, including discount stores, off-price stores, warehouse clubs, or category specialists.

Shopping center

a group of retail and other commercial establishments that is planned,developed, owned, and managed as a single property.

Shopping center property management firm

company that specializes in developing, owning, and maintaining shopping centers.

Specialty shopping

shopping experiences when consumers know what they want and will not accept a substitute.

Store-within-a-store

an agreement in which a retailer rents a portion of retail space in a store operated by a different, independent retailer.

Strip shopping center

an attached row of stores, usually with onsite parking in front of the stores. Also known as convenience, neighborhood, or community shopping center.

Theme/festival center

a shopping center that typically employs a unifying theme that is carried out by the individual shops in their architectural design and, to an extent, their merchandise.

Trade area

a geographic sector that contains potential customers for a particular retailer or shopping center.

Unplanned location

freestanding and urban retail locations that lack any centralized management to determine which stores locate in them or how they operate.

Urban decay

The process by which a previously well-functioning area falls into disrepair.

Urban sprawl

expansions of residential and shopping center developments into suburban or rural areas, beyond urban centers.

Zoning

The regulation of construction and use of buildings in certain areas of a municipality.