Unit 2 - The Presidency

Presidential Popularity

The level of public approval or support for a president during their time in office.

Persuasion Power

The ability of a president to influence public opinion and garner support for their policies.

Honeymoon Period

The initial phase after a president's election when they typically enjoy high approval ratings.

Rally Effect

A temporary boost in a president's popularity, often occurring during times of national crisis or significant events.

Good Economic Conditions

A strong economy that can lead to increased public approval for the president.

Foreign Policy Success

Achievements in international relations that can enhance a president's popularity.

Reelection Campaign

The efforts made by a president to secure a second term, which can impact their popularity.

Decline in Popularity

The decrease in public approval that often occurs as a president's term progresses.

Sluggish Economy

A weak economic situation that can negatively affect a president's approval ratings.

Scandal

Controversial events or actions that can lead to a drop in a president's popularity.

Unpopular War

Military conflicts that are not well-received by the public, contributing to decreased presidential approval.