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incentives
rewards and penalties that motivate behavior
scarce
when there isn't enough of a specific resource to satisfy all of our wants
great economic problem
how to arrange our scarce resources to satisfy as many of our wants as possible
opportunity cost
the value of the opportunities lost when a choice is made
inflation
an increase in the general level of prices
demand curve
a function that shows the quantity demanded at different prices
quantity demanded
the quantity that buyers are willing and able to buy at a particular price
consumer surplus
the consumer's gain from exchange, or the difference between the maximum price a consumer is willing to pay for a certain quantity and the market price
total consumer surplus
amount measured by the area beneath the demand curve and above the price
normal good
a good for which demand increases when income increases
inferior good
a good for which demand decreases when income increases
substitutes
two goods for which a decrease in the price of one good leads to a decrease in demand for the other good
complements
two goods for which a decrease in the price of one good leads to an increase in demand for the other good
supply curve
a function that shows the quantity supplied at different prices
quantity supplied
the quantity that sellers are willing and able to sell at a particular price
producer surplus
the producer's gain from exchange, or the difference between the market price and the minimum price at which a producer would be willing to sell a certain quantity
total producer surplus
an amount measured by the area above the supply curve and below the price
surplus
a situation in which the quantity supplied is greater than the quantity demanded
shortage
a situation in which the quantity demanded is greater than the quantity supplied
equilibrium price
the price at which the quantity demanded is equal to the quantity supplied
equilibrium quantity
the quantity at which the quantity demanded is equal to the quantity supplied
elasticity of demand
a measure of how responsive the quantity demanded is to a change in price, computed as the percentage change in the quantity demanded divided by the percentage change in price
inelastic
when the absolute value of the elasticity is less than 1
elastic
when the absolute value of the elasticity is greater than 1
unit elastic
when the absolute value of the elasticity is equal to 1
elasticity of supply
a measure of how responsive the quantity supplied is to a change in price, computed as the percentage change in the quantity supplied divided by the percentage change in price
deadweight loss
the reduction in total surplus caused by a market distortion of inefficiency
price ceiling
a maximum price allowed by law
deadweight loss
the reduction in total surplus caused by a market distortion of inefficiency
rent control
a price ceiling on rental housing
price floor
a minimum price allowed by law
private cost
a cost paid by the consumer or the producer
external cost
a cost paid by people other than the consumers of the producers trading in the market
social cost
the cost to everyone: the private cost plus the external cost
externalities
external costs or external benefits, that, costs or benefits that fall on bystanders
social surplus
consumer surplus plus producer surplus plus everyone else's surplus
efficient equilibrium
the price and quantity that maximize social surplus
efficient quantity
the quantity that maximizes social surplus
Pigouvian tax
a tax on a good with external costs
external benefit
a benefit received by people other than the consumers or the producers trading in the market
Pigouvian subsidy
a subsdiy on a good with external benefits
internalizing an externality
adjusting incentives so that decision makers take into account all the benefits and costs of their actions, private and external
transaction costs
all the costs necessary to reach an agreement
Coase theorem
says that if transaction costs are low and property rights are clearly defined, private bargains will ensure that the market equilibrium is efficient even when there are externalities
long run
the time it takes for substantial new investment and entry to occur
short run
the period before entry occurs
sunk cost
a cost that once incurred cannot be recovered
fixed costs
costs that do not vary with the quantity produced
explicit cost
a cost that requires an outlay of money
implicit cost
a cost that does not require an outlay of money
accounting profit
total revenue minus explicit costs
economic profit
total revenue minus total costs including implicit opportunity costs
total revenue
price times quantity sold: P times Q
total costs
the costs of producing a given quantity of output
variable costs
costs that vary with output
marginal revenue, MR
the change in total revenue from selling an additional unit. For a firm in a competitive industry, MR = Price
marginal cost, MC
the change in total cost from producing an additional unit
average cost
the cost per unit, that is, the total cost of producing a given quantity divided by that quantity, TC/Q
zero profits (or normal profits)
the condition when P = AC. At this price the firm is covering all of its costs including enough to pay labor and capital their ordinary opportunity costs
increasing cost industry
an industry in which the marginal costs of production increase with greater output. Shown with an upward-sloped supply curve
constant cost industry
an industry in which the marginal costs of production do not change with greater industry output. Shown with a flat supply curve
decreasing cost industry
an industry in which the marginal costs of production decrease with an increase in industry output. Shown with a downward-sloped supply curve
elimination principle
the principle that in a competitive market, above-normal profits are eliminated by entry and below-normal profits are eliminated by exit
market power
the power to raise prices above marginal cost without fear that other firms will enter the market
monopoly
a firm with market power
marginal revenue, MR
the change in total revenue from selling an additional unit
marginal cost, MC
the change in total cost from producing an additional unit
economies of scale
the advantages of large-scale production that reduce average cost as quantity increases
natural monopoly
a situation when a single firm can supply the entire market at a lower cost than two or more firms
barriers to entry
factors that increase the cst to new firms of entering an industry
antitrust laws (competition law)
laws that give a government legal authority to prosecute monopolies or attempts to monopolize (antitrust laws are called competition law in the European Union)