4.6 The extended marketing mix of seven Ps
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Last updated 4:47 PM on 8/2/22
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10 Terms
1
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Physical evidence
________: ways in which the business and its products are presented to customers.
2
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Tangible products
________: physical object that can be touched such as a building, car, tablet computer, or clothing.
3
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Process
procedures and policies that are put in place to provide the service or the product to the consumer
4
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Physical evidence
ways in which the business and its products are presented to customers
5
New cards
Tangible products
physical object that can be touched such as a building, car, tablet computer, or clothing
6
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"People" refers to ...
To the employees and managers of a business and how they relate to customers and communicate with them
7
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Process
Procedures and policies that are put in place to provide the service or the product to the consumer
8
New cards
Physical evidence
Ways in which the business and its products are presented to customers
9
New cards
Intangible product
Non physical product a service provided to a consumer such as an insurance policy or a car repair
10
New cards
Tangible products
Physical object that can be touched such as a building, car, tablet computer, or clothing
