4.6 The extended marketing mix of seven Ps

Physical evidence

Physical evidence

________: ways in which the business and its products are presented to customers.

Tangible products

________: physical object that can be touched such as a building, car, tablet computer, or clothing.

Process

procedures and policies that are put in place to provide the service or the product to the consumer

Physical evidence

ways in which the business and its products are presented to customers

Tangible products

physical object that can be touched such as a building, car, tablet computer, or clothing

"People" refers to ...

To the employees and managers of a business and how they relate to customers and communicate with them

Process

Procedures and policies that are put in place to provide the service or the product to the consumer

Physical evidence

Ways in which the business and its products are presented to customers

Intangible product

Non physical product a service provided to a consumer such as an insurance policy or a car repair

Tangible products

Physical object that can be touched such as a building, car, tablet computer, or clothing