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Populations and Samples:
A population is the _____ ____ of items that are of interest
A census observes or ________ ______ _________ of a population
A sample is a _______of ________ taken from a _____of the population which is used to find out information about the population as a _____.
Individual units of a population are known as ________ ____.
Sampling units are named or numbered individually to form a ______ ____.
whole set, measures every member, selection, observations, subset, whole, sampling units, sampling frame
Advantages and Disadvantages of censuses and samples:
Census
Advantages: It should give completely ______results
Disadvantages: Time consuming and expensive; cannot be used when the testing process _______the item
Sample
Advantages: Fewer people have to respond than in a census, so it is more time and money efficient
Disadvantages: The data may not be as accurate as a census; the sample may not be large enough to give information about small ________ of the population
accurate, destroys, sub-groups
More on Sampling:
A larger sample is more accurate but requires more resources.
If a population is varied, you need a larger sample than if the population were ______.
Different samples can lead to different conclusions due to the ______ _________ in a population.
uniform, natural variations
Random Sampling
A simple random sample of size n is when every sample __ _____n has an equal chance of being selected. Simple random sampling requires a random number generator or ______
In systematic sampling, the required elements are chosen at regular intervals from an ordered list. The first _______should be chosen at _____.
In stratified sampling, the population is divided into ______ _______ ____, and a random sample is taken from each. The number sampled in a stratum = (number in stratum / number in population) x overall sample size
of size, lottery, element, random, mutually exclusive strata
Simple Random Sampling
Advantages
Free of bias
Easy and cheap to implement for small populations and small samples
Each sampling unit has a known and equal chance of selection
Disadvantages
If population size is large, than could be time and money consuming, as well as ________
A ______ ______is needed
disruptive, sample frame
Systematic Sampling
Advantages
Simple and quick to use
Suitable for large samples and population s
Disadvantages
A sampling frame is needed
Bias may be introduced if the sampling frame is not ______
random
Stratified Sampling
Advantages
Sample accurately reflects the population structure
Guarantees proportional representation of groups within a population
Disadvantages
Population must be clearly classified into distinct strata
Selection within each stratum suffers from the ____ disadvantages as simple random sampling
same
Non-random Sampling—Opportunity Sampling:
Opportunity sampling, also known as _________sampling, consists of taking the sample from people who are available at the time the study is carried out and who fit the criteria you are looking for.
Advantages
Easy to carry out
Inexpensive
Disadvantages
Unlikely to provide a _______sample
Highly _______on _______ _________
convenience, representative, dependent, individual reseracher
Non-random Sample—Quota Sampling:
Advantages
Allows a small sample to still be representative of the population
No sampling frame required
Quick, easy and inexpensive
Allows for easy _______between different groups within a population
Disadvantages
Non-random sampling can introduce ____
Dividing the population into groups can be costly or inaccurate
_________are not recorded as such
comparison, bias, non-responses
Non-random Sample—Quota Sampling:
In quota sampling, an interview or researcher selects a sample that _____the characteristics of the whole population
First, divide the population into groups according to given characteristics.
The size of each group determines the ________of the sample that should have that characteristic.
The interviewer should assess which groups people fall into, as part of the interview.
Once a quota has been filled, __ more people in that group are interviewed.
reflects, proportion, no
Types of Data
A value that can take ____ value in a given range is a continuous variable
A value that can take only _____ values in a given range is called a discrete variable.
any, specific