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Quantitative research
scientific method to record observations as numeric data
describe, interpret, and explain behavior(s) or event(s) being studied (interviews and observations)
Reaction time / accuracy
Variables
Something that varies
Behaviour varies
Observable
Replicable
qualitative variable
varies by amount
Continuous (calories or time)
Discrete (pieces or segments)
varies by class
Labels
SES / political affiliation / psychological traits
Measuring Behaviour
Deciding how to measure comes from three sources:
1. using the same measures as other researchers
2. modifying other measures
3. refining the constructs of interest
Measurement
process of assigning symbols to objects or events according to rules
Scales of Measurement
measurement differ according to how they accommodate the following properties of real numbers.
(a) numbers are in any order
(b) differences between pairs may be ordered
(c) number series has an origin value at zero
Four scales of measurement
Nominal, Ordinal, Interval, Ratio
What is the scale’s ability in comparing different measurements?
Nominal: reveals whether a difference exists
Ordinal: indicate the direction of the difference (which is more and which is less)
Interval: determines the direction and the magnitude of a difference
Ratio: determines the direction, magnitude, and ratio of a difference
Nominal
1. no properties of real numbers
2. number or name assigned to person or thing
3. assignment is arbitrary
4. no quantitative characteristic sallows categorization
Ordinal
rank order events
Ordinal with zero point
special case: scale created with neutral centre point Example: respondents rate approval-disapproval using:
3 2 1 0 +1 +2 +3
⇑
zero point represents a neutral rating
Interval
1. equal intervals between numbers on scale
2. no ratio statements can be made
Example: inappropriate to say IQ of 100 is twice as intelligent as IQ of 50
Ratio
1. true zero point
2. ratio statements can be made
Example: the 10 year old was twice as fast (1 min.) at solving the problem as the 4 year old (2 min.
Dealing With Equivocal Measurements
Interval or ratio scale scores are:
Compatible with basic arithmetic
Suitable for statistical analysis (e.g., mean and variance) ►allow hypothesis testing.
Distinction between interval and ratio measures is not always clear cut
Operational Definitions of variables
Construct: an abstract concept that must be translated into concrete forms of observation or manipulation
Example: hunger, intelligence, aggression
Many ways to operationalize the same construct
Defines the operations or techniques the researcher will use to measure or manipulate a variable.
Necessary for empirical study
Help communicate ideas to others
Methods of defining and measuring constructs
Variables that cannot be observed or measured directly
Examples:
Intelligence can be operationally defined as a score on an IQ test; Hunger can be operationally defined as the number of hours of food deprivation. Happiness –a feeling of euphoria / accomplishment. A lack of anxiety. A low resting heartrate, normal bp.
Stress
Self rating (level of worry / tension)
Psychological measures of stress (questionnaires; rating scales)
Frequency of nervous habits (fidgeting, nailbiting)
Physiological measures (GSR, heart rate blood pressure)
Situational demands (easy / difficult task)
Limitations of Operational Definitions
An operational definition is not the same as the construct itself.
Concerns about the quality of operational definitions and measurements produced
It is easy for operational definitions to leave out important components of a construct.
Operational definitions often include extra components that are not part of the construct being measured.
Dependent Variables DV
what is measured
Independent Variable IV
controlled &manipulated by experimenter
Using Operational Definitions
Consult previous research to determine the best way to measure a variable.
Use the conventional way of measuring a variable so that your results can be compared to previous studies
Converging operations & replication
studies using different operational definitions of a phenomenon lead to same conclusions
Example: neuropsychological studies of normal brains & those with brain damage lead to similar results.
Modalities of Measurement
Behavioral measures are based on overt behaviors that can be observed and measured.
Provide researchers with a vast number of options Possible to select the behavior(s) that seems to be best for defining and measuring the construct
Behaviors may be only a temporary or situational indicators of an underlying construct.
Self report measures ask participants direct questions to study behavior. Provides a direct measure; validity is dubious
Physiological measures are based on manifestations of the underlying construct.
Other Aspects of Measurement
Multiple measures provide more confidence in the validity of the measurements.
Problems - Complex statistical analysis and interpretation Lack of agreement between two measures
Solution - Combine the measures into a single score or each individual
Range Effects
a measurement that is not sensitive enough to detect a difference
Ceiling Effect
clustering of scores at the high end of a measurement scale
Allowing little or no possibility of increases in value
Floor effect
clustering of scores at the low end of a measurement scale
Allowing little or no possibility of decreases in value
Non-experimental Method:
no manipulation of variables, description of behavior
Correlational method: measure covariation between two variables •No manipulation, just observation = no causation •Direction & strength
Experimental Method
manipulation of variables, explanation of behavior
•Can make causal statements •Can establish temporal precedence •Attempt to eliminate alternative hypotheses •Experimental control & random assignment = eliminate confounds
Experimental method issues
Artificiality of experiments
Ethical and practical considerations
Participant variables cannot be manipulated
Causation or description or prediction
Interpreting non-experimental results
Cannot make causal statements
Cannot establish temporal precedence
Also there is the “Third-Variable” problem
Artifact
nonnatural feature accidentally introduced into something being observed
Experimenter bias
measurements are influenced by the experimenter’s expectations regarding the outcome of the study
Single blind study
The research study is conducted by an experimenter who does not know the expected results
Double blind study
Neither the experimenter nor the participants know the expected results of the study
Demand characteristics
refer to any of the potential cues or features of a study that:
suggest to the participants the purpose and hypothesis of the study, and
influence the participants to respond or behave in a certain way
Reactivity
Participants modify their natural behavior in response to knowing they are in a study
Demand Characteristics and Participant Reactivity
Good subject role
Negativistic subject role
Apprehensive subject role
Faithful role
Good subject role
Supports the experimenter’s hypothesis
Negativistic subject role
Acts contrary to the hypothesis
Apprehensive subject role
Presents himself in a “good light”
Faithful subject role
Follows instructions to the letter (ideal participant)
Selecting a Measurement Procedure
Start by reviewing past literature. If more than one procedure exists, consider which will best answer your question. Especially consider how much sensitivity in measurement you will need.
How to Build a Graph: Dos and Don’ts
APA style: Graphing guidelines for social scientists
1. Refer to tables and figures in the text by number, and briefly describe them.
2. Place the final, camera read versions of the actual tables and figures at the end of the manuscript.
3. Provide a complete and clear caption for every figure on a separate page.
4. Write the number of the figure in pencil as close as possible to the top right of the final copy of the figure.
5. Write the manuscript’s short title and the word TOP on the back of the final copy to indicate the top of the figure.
Choosing the type of graph: understanding our variables
1. One interval variable: histogram or frequency polygon
2. One interval independent and dependent variable: scatterplot or line graph
3. One nominal independent and one interval dependent variable: bar graph
4. Two+ nominal independent and one interval dependent variable: bar graph