FDM 06 Magazines - The Special Interest Medium

magazine

a portable receptacle for items of value; hardest type of media to define because of their variability

magazines vs journals vs reviews

The lines between the various types of publications are not clear, so all are referred to as "magazines" in this chapter

T/F: Magazines are more similar to each other than newspapers are.

False

Radio and television have an advantage over magazines and newspapers in building circulation mainly because:

They can increase audience size with no increase in production costs.

T/F: Among the mainstays of early magazine advertising were patent medicine manufacturers.

True

T/F: The practice of one individual or corporation owning more than one magazine is increasing.

True

Why were magazines or journals important for modern science as it was developing in the seventeenth century?

They stimulated the sort of criticism and debate that is essential for scholarly development.

Probably the major reason for the greater specialization of magazines today is:

Advertising

Which of the following does not help publishers sell magazine subscriptions?

Trade agency

Which factor does NOT account for the desire of American communications corporations to become larger and more global?

An abundance of personnel who are fluent in several languages.

T/F: In general, women's magazines have greater circulation than men's.

True

Editor and Publisher, Broadcasting, and Sales Management are known as:

Trade journals

Advertisers like specialized magazines primarily because:

Their ads are not wasted on as many people who are not potential customers.

Compared with the magazines of today, early magazines in this country were:

Less specialized

T/F: "Cross-ownership" refers to the ownership of more than one magazine (or more than one radio station, more than one newspaper, and so forth).

False

What is the major threat today to subscription sales of magazines?

Postal rates

The largest information and entertainment corporation in the world is:

AT&T

T/F: Advertising rates for magazines depend solely on circulation.

False

T/F: A trade journal is a magazine designed to facilitate trade or bartering.

False

T/F: If you fail to use quotation marks or otherwise indicate when you are using someone else's words, you are guilty of plagiarism.

True

T/F: The most widely read magazine in America is AARP - the Magazine.

True

T/F: Magazine publishing is the most stable of all mass media business.

False