Ice to the Eskimos

24-Hour Rule

marketing idea should be implemented within 24 hours to maintain momentum and execution.

Selling the Unsellable

marketing products or services that seem difficult to sell by finding new angles and innovative strategies

Direct Marketing

marketing approach that focuses on direct communication with customers, such as emails, phone calls, and mail

Personalization in Marketing

making marketing messages feel tailor-made for specific customers, increasing engagement

Irresistible Offer

Creating a marketing deal or promotion that is so attractive that customers feel compelled to take action

Competitive Edge

Identifying what makes a product unique or better than alternatives, even if the product itself isn’t superior.

Customer Retention

The process of keeping existing customers engaged and ensuring they continue to buy from a brand.

Perceived Value

The value that a customer believes a product has, which may differ from its actual worth.

Creating Urgency

Encouraging immediate action from consumers by using time-sensitive offers or emphasizing limited availability.

Experiential Marketing

Selling an experience rather than just a product to make a brand more memorable