Media Language and Information Literacy - Lecture Flashcards

A comprehensive set of vocabulary-style flashcards covering media language, codes, IP law, information integrity, and related concepts from the notes.

Media Language

The system of signs, symbols, and techniques used by media creators to convey meaning and connect with audiences.

Codes in Media

Systems of signs that create meaning and help understand the message.

Technical codes

Equipment and technology used to tell the story.

Camera angles

Low angle signals power; high angle signals weakness.

Lighting

Bright lighting suggests happiness; dim lighting suggests suspense.

Editing

Fast cuts indicate excitement; slow pace indicates calmness.

Sound effects and background music

Music and sounds that convey emotion: sad= sorrow, upbeat=joy.

Symbolic codes

Deeper meanings shown through symbols.

Colors

Colors carry meanings, e.g., Red can signal danger or passion.

Clothing

Clothing like formal attire can signal professionalism.

Object

Objects in scenes carry meaning, e.g., a dove = peace.

Gesture and facial expressions

Smiles can show friendliness; frowns can show anger.

Written codes

Text used in media, including captions, headlines, titles, fonts, and typography.

Conventions in Media

Commonly accepted ways of using codes within specific media genres.

Sunny garden (symbolic code)

Setting a model in a sunny garden to suggest freshness.

Slow-motion shots

A technical code used to highlight texture or detail (e.g., in product ads).

Red scarf (symbolic code)

A red scarf can symbolize courage.

Formal attire (symbolic code)

Wearing formal clothes signals professionalism.

Opening credits (written code)

Opening credits with a dramatic font match the genre.

Media producers

People or companies that create media content.

Media stakeholders

Individuals or groups with an interest or investment in media.

Audience

People who consume or watch the media.

Engagement

How the audience reacts or interacts with the media.

Foreknowledge

What the audience already knows before engaging with the media.

Expectation

What the audience thinks will happen or how the story will unfold.

Identification

A connection or feeling of being connected to the media text.

Placement

Content made specifically for a target audience.

Research

Creators study audiences to understand preferences and interests.

Intellectual property

Creators' rights over their literary, artistic, and creative works.

IP code (RA 8293)

The Intellectual Property Code of the Philippines (RA 8293), governing IP rights.

Cybercrime Prevention Act (10175)

Philippine law addressing cybercrime and online offenses.

Industrial (IP category)

A category of intellectual property covering industrial property rights.

Copyright (IP category)

Rights granted to creators over literary, musical, audiovisual, and artistic works.

Patent

A legal right granting inventors exclusive rights to make, use, or sell an invention.

Trademark

A unique logo, name, symbol, or slogan used to identify a business or its products.

Industrial Design

The visual appearance or aesthetic design of a product.

Geographical Indication

Signatures on products that indicate a specific geographic origin.

Literary work

Written works such as novels, poetry, and essays.

Musical work

Musical compositions and songs.

Audio Visual

Works that combine sound and imagery, such as films and videos.

Artwork

Original visual art works created by an artist.

Software

Computer programs and related code.

Disinformation

False information that is spread deliberately to manipulate viewers.

Misinformation

False information spread by someone who believes it is true.

Mal-information

False information based on reality, used to harm a person or group.

Check the source

Verify the origin of information to assess trustworthiness.

Verify with multiple sources

Cross-check information across reliable outlets.

Look beyond headline

Go past headlines to verify facts and context.

Fact-checking websites

Sites that verify claims (e.g., Snopes, Ripples, FactCheck.org) to assess accuracy.