Qualitative approaches

In qualitative approaches the independent variable can’t be WHAT

In qualitative approaches the independent variable can’t be MANIPULATED

WHAT, WHAT and WHAT are all QUANTITATIVE approaches to data collection

ARCHIVAL, CORRELATIONAL and EXPERIMENTAL are all QUANTITATIVE approaches to data collection

Qualitative research rejects WHAT

Qualitative research rejects POSITIVISM

To reject positivism means WHAT

idea that researchers are not simply passive observers of research, capable of inhibiting the impact of their own attitudes, values, opinions and beliefs on their interpretation of the world

Forms of qualitative data collection include structure and semi-structured research WHAT, WHAT groups, WHAT and reflection on WHAT notes

Forms of qualitative data collection include structure and semi-structured research INTERVIEWS, FOCUS groups, OBSERVATIONS and reflection on FIELD notes

Ethnographic research

Researchers immerse themselves in a community or setting to study its culture and behaviour from an insider’s perspective.