Typically descriptive data used to find out in depth the way people think or feel – their perception. Useful for research at the individual or small (focus) group level.
Taste, smell, temperature and texture.
Qualitative data may be used in a design context relating to psychological factors, but individuals vary in their reaction to the data.
An automatic system that a person uses to interpret information and react. It is normally comprised of inputs, processes (which can be sensory, central and motor), and outputs.
The input would be the number to be called.
The sensory processes would be the eyes, which would transmit information to the brain.
The brain is the central processing unit, which examines the information and selects a response coded as a series of nerve impulses transmitted to the hand and muscles.
These are the motor processes, which reconvert the instructions into actions, that is, outputs.
A set of psychological factors that can affect the performance of an individual that come from the environment that the individual is situated.
Environmental factors include, sound, temperature, lighting, air quality (pollutants) and smell.
Environmental factors can affect different individuals in different ways. Individuals react differently to sensory stimuli.
Efficiency and comfort are affected by such factors.
The level of vigilance, readiness, or caution of an individual.
Temperature
Sound
Lighting:
Air quality
Smell