CIT 300 flashcards

for now, only includes quiz answers. will add assignment and video case study answers eventually. chapters 1-5

What type of structured data includes input data, click-stream data, or gaming data?

Human-generated

What type of report can include a sales report from last year or salary report from 5 years ago?

Static report

What creates models indicating the best decision to make or course of action to take?

Prescriptive analysis

What refers to devices that connect directly to other devices?

Machine to Machine (M2M)

What is data converted into a meaningful and useful context?

Information

Which of the following companies used technology to revamp the business process of renting videos?

Netflix

Who collects, queries, and consumes organizational data to uncover patterns and provide insights for strategic business decisions?

Data analyst

What data is generated by humans, in interaction with computers?

Human-generated

What are diagnostic analytics?

Examines data to answer why something happened

What helps harness the wealth of knowledge in the organization?

Knowledge facilitators

What are goods?

Groceries, cars, clothing

What are material items or products that customers will buy to satisfy a want or need?

Goods

What are types of data commonly found in a sales department?

Commission, customer, and sales report data

If you were thinking about an oven as a system, which of the following represents the feedback?

Indicator light

If you were thinking about an oven as a system, which of the following represents the output?

Cooked food

Which of the following represents the department that maintains policies, plans, and procedures for the effective management of employees?

HR

If you were thinking about a home theater system, which of the following represents the feedback?

Error message

If you were thinking about a home theater system, which of the following represents the inputs?

DVD, DVD player, electricity

In terms of system thinking, what is process?

Controls to ensure correct processes

If you were thinking about a home theater system, which of the following represents the outputs?

Playing the movie

There are many different stakeholders found in an organization with common business interests. Depending on the stakeholder's perspective, the business strategy can change. Which of the following is not a main concern for shareholders/investors?

Job security

What is a feature of a product or service on which customers place a greater value than they do on similar offerings from competitors?

Competitive advantage

What evaluates industry attractiveness?

Five Forces Model

In a SWOT analysis, which of the following could you discover as potential internal strengths (helpful)?

Cost advantages

Identifying competitive advantages can be difficult, which explains why they are typically...

temporary

What is the threat of substitute products or services?

High when there are many alternatives to a product, and low when there are few

What is a feature of a product or service that customers have come to expect and entering competitors must offer the same if they want to survive?

Entry barrier

Which of the following represents supplier power in the soft drink industry using the Five Forces Model?

Pepsi requires stores that carry Pepsi products to commit to minimum orders of 1,000 cases

Which of the following represents a threat of a new entrant in the soft drink industry using the Five Forces Model?

Zevia Natural Diet Soda begins selling directly over the Internet

The Victory Wireless store in Denver is currently offering a fabulous marketing strategy for potential new iPhone customers. Victory Wireless offers customers who purchase an iPhone with a 2-year subscription a free Otterbox phone case, car charger, ear phones, and speakers. In terms of Porter's Five Forces Model, what is Victory Wireless attempting to achieve with this marketing strategy?

Decreased buyer power

Which of the following demonstrates a company that has implemented a low cost, broad market strategy?

Walmart

Why does Walmart have a low cost, broad market strategy?

They sell many different things at low prices.

Your boss, Penny Dirks, has asked you to analyze the airline industry using Porter's three generic strategies. Which of the following companies are using a cost leadership strategy?

Southwest, Horizon, Frontier, Jetblue

If a business is following a focused strategy, then its competitive scope is...

Narrow market

When analyzing the bookstore industry, some of today's businesses compete with different business strategies and cost strategies. Which of the following is using a broad market competitive scope along with a low cost strategy?

Amazon

Porter identified three generic strategies that a business could follow after identifying a market it wanted to enter. Which of the following is not included as one of Porter's three generic strategies?

Supplier cost differentitation

What is a standardized set of activities that accomplishes a specific task?

Business process

Baltzan bike manufacturing needed to decrease the amount of time it took to develop a customized bike. Many customers requested special parts to be assembled for the one-time creation for a bike. By connecting the sales systems to the manufacturing systems and adding 3D printing to its manufacturing process, it was able to cut down on the amount of time it took between sales and production. What type of technology is this called?

Digital value chain

What allows primary activities to connect digitally to help speed up the transition from sales to manufacturing in an organization?

Digital value chain

What includes support value activities and primary value activities and is used to determine how to create the greatest possible value for customers?

Value chain analysis

Sandy Fiero works as the chief knowledge officer for Bend Lumbar Company. She has been given the responsibility to create a product or service that will bring an added value to its customers to increase the company's revenue. Sandy determines that the best value she can add is by creating a service that offers free next-day shipping on any order over $50. Where in the value chain is Sandy adding value?

Primary value activity outbound logistics

How did Amazon initially try to help customers find titles in its large catalog of books?

With lists posted on its website

Why were Amazon's initial recommendation efforts unable to secure a sustained competitive advantage?

The same information was available to competitors

Amazon realized it could achieve a competitive advantage by addressing a key problem before its competitors. How did Amazon recognize it needed recommendations?

Many site visitors searched for books but never bought any

Why didn't the major brick and mortar booksellers negate Amazon's competitive advantage by just copying Amazon's website and recommender system?

They believed it would reduce sales from their physical stores

Why didn't other online booksellers negate Amazon's competitive advantage by just copying Amazon's recommender system?

They lacked the necessary IT resources, technical expertise, and they couldn't catch up to Amazon's sales data.

Amazon obtained a competitive advantage in part by gathering and using data unavailable to its brick and mortar competitors, such as...

Tracking products viewed but not purchased

Which of the following includes the roles and responsibilities of the Chief Knowledge Officer (CKO)?

Collecting, maintaining, and distributing company knowledge

According to Fast Company magazine, which of the following executive levels might we see created over the next decade?

Chief user experience officer, chief automation officer, chief intellectual property officer

Who is responsible for collecting, maintaining, and distributing company knowledge?

Chief knowledge officer (CKO)

Who is responsible for overseeing all uses of information technology and ensuring that MIS strategically aligns with business goals and objectives?

Chief information officer (CIO)

Scott Brenner is the CIO of Knight Industries. Which of the following is among his primary responsibilities?

Advocate and communicate the MIS strategy by building and maintaining strong executive relationships.

Jerry Berg works for Smith Electric as a corporate lawyer and part of his duties are to ensure the ethical and legal use of information within the company. Which of the following represents Jerry's role at Smith Electric?

Chief privacy officer (CPO)

Who is responsible for ensuring the ethical and legal use of information within a company?

Chief privacy officer (CPO)

Cory Randle is an MIS manager for an international consulting firm. Cory travels to different European countries where he implements news response tracking systems. Some of the metrics he uses to track the performance of his system include tracking the response time it takes to respond to Twitter posts mentioning the news station, as well as the speed and accuracy of content posted on numerous websites and social media sites. What type of metrics is Cory using to measure his system?

Efficiency metrics

Which of the following is a type of effectiveness MIS metric?

Usability

Neil Andrews is the marketing manager for the National Basketball Association. Neil analyzes and tracks his marketing campaigns to determine the best success rate per project for increasing ticket sales. Neil uses an internal KPI to track his marketing campaign success. Which of the following would be an internal KPI Neil would use to track his marketing campaigns?

Marketing campaign ROI

Which of the following would efficiency MIS metrics measure?

System availability, transaction speed, response time

When analyzing the interrelationships between efficiency and effectiveness, where would a company ideally want to operate?

Upper-right-hand corner of the interrelationship graph, high effectiveness, high efficiency

Which of the below is an example of a critical success factor?

Increase in customer satisfaction

Efficiency MIS metrics focus on the extent to which a firm is using its resources in an optimal way, while effectiveness MIS metrics focus on...

analyzing if a firm is doing the right things, setting the right goals and ensuring they are accomplished, understanding how successful a firm is at achieving its goals and objectives.

What do most companies measure to determine the success of their websites?

Traffic

What is a count of the number of people who visit one site and click on an advertisement that takes them to the site of the advertiser?

Click-through

What type of metrics includes number of prospective customers, number of new customers, and number of retained customers?

CRM metrics

What type of metrics includes back orders, customer order promised cycle time, and customer order actual cycle time?

SCM metrics

What are examples of SCM metrics?

customer order actual cycle time, inventory replenishment cycle time, customer order promised cycle time

There is a rule for how many metrics, out of the hundreds of possible CRM metrics, should be tracked and analyzed at any given management level. What is the rule?

Best practice is to track and analyze no more than seven metrics at a time.

Which of the following represents the two fundamental building blocks that protect organizational information?

ethics and security

What is intangible creative work that is embodied in physical form and includes trademarks and patents?

intellectual property

Which of the following is an example of acting ethically?

Not pirating software

Which of the following represents the definition of information compliance?

the act of conforming, acquiescing, or yielding information

Which of the following examines the organizational resource of information and regulates its definitions, uses, value, and distribution ensuring it has the types of data or information required to function and grow effectively?

Information management

Which of the following means the right to be left alone when you want to be, to have control over your personal possessions, and to not be observed without your consent?

Privacy

Trust between companies, customers, partners, and suppliers is the support structure of which of the following?

Ebusiness

What was passed to protect minors from accessing inappropriate material on the Internet?

Child online protection act (COPA)

Which of the following key terms represents the principles and standards that guide our behavior toward other people?

Ethics

In the information technology world, which of the following are examples of ethical issues that a company may have to manage?

employees copying and distributing company-owned software, searching other employees' private information without their consent, intentionally creating or spreading viruses

What is a special class of adware that collects data about the user and transmits it over the Internet without the user's knowledge or permission?

Spyware

Who are hackers with criminal intent?

Crackers

What is a new ransomware program that encrypts your personal files and demands payment for the files' decryption keys?

Simplelocker

Who are experts in technology who use their knowledge to break into computers and computer networks, either for profit or just motivated by the challenge?

Hackers

What is ransomware?

a form of malicious software that infects your computer and asks for money

What is a form of malicious software that infects your computer and asks for money?

Ransomware

What is one of the most common forms of computer vulnerabilities that can cause massive computer damage?

Virus

Which of the following is not an example of unplanned system downtime?

System upgrade

What involves prevention, detection, and response to cyberattacks that can have wide-ranging effects on the individual, organization, community, and at the national level?

Cybersecurity

Matt is a senior developer for Cyber Protect, a company that helps secure management information systems. Matt's new task is to break into the computer system of one of Cyber Protect's top clients to identify system vulnerabilities and plug the holes. What type of hacker is Matt?

White-hat hacker

What provides real-time data in response to query requests?

Real-time systems

Employees need to compare different types of data for what they commonly reveal to make strategic decisions. Which of the following represents the three common types of data found throughout an organization?

Levels, formats, granularities

Which of the following would NOT be considered for the accurate characteristic of high-quality data?

Is aggregate data in agreement with detailed data?

Which of the following represent the four primary traits that help determine the value of data?

Type, timeliness, quality, governance

Which of the following does not represent a company or group that requires up-to-the-second data?

Construction companies

Which of the following refers to immediate, up-to-date data?

Real-time data

Which of the following are examples of transactional data?

Airline tickets, sales receipts, packing slips

Which of the following creates, reads, updates, and deletes data in a database while controlling access and security?

Database management system

What maintains data about various types of objects, events, people, and places?

Database

What does a database maintain data on?

Inventory, employees, transactions

What is a field that uniquely identifies a given record in a table?

Primary key

What is the smallest or basic unit of data?

Data element

Which of the following asks users to write lines of code to answer questions against a database?

Structured query language