A place for storing large amounts of information for indefinite amounts of time.
Capacity: virtually unlimited.
Coding: Errors recalling information are due to semantic confusion (note: acoustic similarity affects STM and semantic similarity affects LTM)
Retention Duration: final decline about 30-35 years, indefinitely
Forgetting: the forgetting curve suggests that the more you forget, the more effort required to remember. Forgetting is rapid at first then levels off. Interference instead of decay accounts for forgetting (same as STM). Forgetting is less of a limitation of memory rather a shortcoming of our ability to direct memory.
Retrieval of information: categorization, encoding specificity, context effects, state-dependent learning.