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41 Terms

1

Audience

The intended group of readers or viewers for whom a text is created.

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2

Purpose

The reason behind the creation of a text (e.g., to inform, persuade, entertain).

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3

Tone

The writer's or speaker's attitude toward the subject or audience.

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4

Diction

The choice of words and style of expression in a text.

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5

Syntax

The arrangement of words and phrases to create well-formed sentences.

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6

Imagery

Descriptive language that appeals to the senses (sight, sound, touch, etc.).

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7

Rhetorical Question

A question asked to create effect or make a point, not to elicit an answer.

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8

Ethos

An appeal to credibility or character, often used to persuade.

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9

Pathos

An appeal to emotions, often used to persuade.

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10

Logos

An appeal to logic or reason, often used to persuade.

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11

Hyperbole

Exaggerated statements or claims not meant to be taken literally.

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12

Metaphor

A figure of speech that directly compares two unrelated things.

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13

Simile

A figure of speech that compares two things using 'like' or 'as.'

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14

Personification

Giving human characteristics to non-human objects or ideas.

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15

Alliteration

The repetition of the same initial consonant sound in nearby words.

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16

Juxtaposition

Placing two contrasting ideas or elements close together for effect.

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17

Irony

A contrast between expectation and reality, often humorous or dramatic.

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18

Satire

The use of humor, irony, or exaggeration to criticize or expose flaws.

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19

Symbolism

The use of symbols to represent ideas or qualities.

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20

Mood

The emotional atmosphere created by a text.

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21

Register

The level of formality in language, depending on context and audience.

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22

Connotation

The implied or associated meaning of a word, beyond its literal definition.

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23

Denotation

The literal or dictionary definition of a word.

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24

Anaphora

The repetition of a word or phrase at the beginning of successive clauses.

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25

Parallelism

The use of similar grammatical structures to create rhythm or balance.

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26

Euphemism

A mild or indirect word or expression substituted for a harsh or blunt one.

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27

Oxymoron

A figure of speech that combines contradictory terms (e.g., 'bittersweet').

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28

Anecdote

A short, personal story used to illustrate a point.

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29

Colloquialism

Informal language or slang used in everyday conversation.

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30

Imperative

A command or instruction, often used in persuasive texts.

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31

Visual Composition

The arrangement of visual elements (e.g., images, text, layout) in a text.

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32

Typography

The style and appearance of printed text, including font and spacing.

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33

Caricature

Exaggerated representation of a person or feature, often for comic effect.

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34

Allegory

A story, poem, or image with a hidden moral or political meaning.

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35

Ambiguity

A word, phrase, or statement with multiple possible interpretations.

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36

Cliché

An overused phrase or idea that has lost its originality.

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37

Foreshadowing

A hint or clue about what will happen later in the text.

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38

Motif

A recurring element, theme, or idea in a text.

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39

Pun

A play on words that exploits multiple meanings or similar sounds.

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40

Sarcasm

The use of irony to mock or convey contempt.

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41

Stream of Consciousness

A narrative style that portrays thoughts and feelings as they occur.

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