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Audience
The intended group of readers or viewers for whom a text is created.
Purpose
The reason behind the creation of a text (e.g., to inform, persuade, entertain).
Tone
The writer's or speaker's attitude toward the subject or audience.
Diction
The choice of words and style of expression in a text.
Syntax
The arrangement of words and phrases to create well-formed sentences.
Imagery
Descriptive language that appeals to the senses (sight, sound, touch, etc.).
Rhetorical Question
A question asked to create effect or make a point, not to elicit an answer.
Ethos
An appeal to credibility or character, often used to persuade.
Pathos
An appeal to emotions, often used to persuade.
Logos
An appeal to logic or reason, often used to persuade.
Hyperbole
Exaggerated statements or claims not meant to be taken literally.
Metaphor
A figure of speech that directly compares two unrelated things.
Simile
A figure of speech that compares two things using 'like' or 'as.'
Personification
Giving human characteristics to non-human objects or ideas.
Alliteration
The repetition of the same initial consonant sound in nearby words.
Juxtaposition
Placing two contrasting ideas or elements close together for effect.
Irony
A contrast between expectation and reality, often humorous or dramatic.
Satire
The use of humor, irony, or exaggeration to criticize or expose flaws.
Symbolism
The use of symbols to represent ideas or qualities.
Mood
The emotional atmosphere created by a text.
Register
The level of formality in language, depending on context and audience.
Connotation
The implied or associated meaning of a word, beyond its literal definition.
Denotation
The literal or dictionary definition of a word.
Anaphora
The repetition of a word or phrase at the beginning of successive clauses.
Parallelism
The use of similar grammatical structures to create rhythm or balance.
Euphemism
A mild or indirect word or expression substituted for a harsh or blunt one.
Oxymoron
A figure of speech that combines contradictory terms (e.g., 'bittersweet').
Anecdote
A short, personal story used to illustrate a point.
Colloquialism
Informal language or slang used in everyday conversation.
Imperative
A command or instruction, often used in persuasive texts.
Visual Composition
The arrangement of visual elements (e.g., images, text, layout) in a text.
Typography
The style and appearance of printed text, including font and spacing.
Caricature
Exaggerated representation of a person or feature, often for comic effect.
Allegory
A story, poem, or image with a hidden moral or political meaning.
Ambiguity
A word, phrase, or statement with multiple possible interpretations.
Cliché
An overused phrase or idea that has lost its originality.
Foreshadowing
A hint or clue about what will happen later in the text.
Motif
A recurring element, theme, or idea in a text.
Pun
A play on words that exploits multiple meanings or similar sounds.
Sarcasm
The use of irony to mock or convey contempt.
Stream of Consciousness
A narrative style that portrays thoughts and feelings as they occur.