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41 Terms

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Audience

The intended group of readers or viewers for whom a text is created.

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Purpose

The reason behind the creation of a text (e.g., to inform, persuade, entertain).

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Tone

The writer's or speaker's attitude toward the subject or audience.

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Diction

The choice of words and style of expression in a text.

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Syntax

The arrangement of words and phrases to create well-formed sentences.

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Imagery

Descriptive language that appeals to the senses (sight, sound, touch, etc.).

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Rhetorical Question

A question asked to create effect or make a point, not to elicit an answer.

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Ethos

An appeal to credibility or character, often used to persuade.

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Pathos

An appeal to emotions, often used to persuade.

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Logos

An appeal to logic or reason, often used to persuade.

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Hyperbole

Exaggerated statements or claims not meant to be taken literally.

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Metaphor

A figure of speech that directly compares two unrelated things.

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Simile

A figure of speech that compares two things using 'like' or 'as.'

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Personification

Giving human characteristics to non-human objects or ideas.

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Alliteration

The repetition of the same initial consonant sound in nearby words.

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Juxtaposition

Placing two contrasting ideas or elements close together for effect.

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Irony

A contrast between expectation and reality, often humorous or dramatic.

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Satire

The use of humor, irony, or exaggeration to criticize or expose flaws.

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Symbolism

The use of symbols to represent ideas or qualities.

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Mood

The emotional atmosphere created by a text.

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Register

The level of formality in language, depending on context and audience.

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Connotation

The implied or associated meaning of a word, beyond its literal definition.

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Denotation

The literal or dictionary definition of a word.

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Anaphora

The repetition of a word or phrase at the beginning of successive clauses.

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Parallelism

The use of similar grammatical structures to create rhythm or balance.

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Euphemism

A mild or indirect word or expression substituted for a harsh or blunt one.

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Oxymoron

A figure of speech that combines contradictory terms (e.g., 'bittersweet').

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Anecdote

A short, personal story used to illustrate a point.

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Colloquialism

Informal language or slang used in everyday conversation.

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Imperative

A command or instruction, often used in persuasive texts.

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Visual Composition

The arrangement of visual elements (e.g., images, text, layout) in a text.

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Typography

The style and appearance of printed text, including font and spacing.

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Caricature

Exaggerated representation of a person or feature, often for comic effect.

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Allegory

A story, poem, or image with a hidden moral or political meaning.

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Ambiguity

A word, phrase, or statement with multiple possible interpretations.

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Cliché

An overused phrase or idea that has lost its originality.

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Foreshadowing

A hint or clue about what will happen later in the text.

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Motif

A recurring element, theme, or idea in a text.

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Pun

A play on words that exploits multiple meanings or similar sounds.

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Sarcasm

The use of irony to mock or convey contempt.

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Stream of Consciousness

A narrative style that portrays thoughts and feelings as they occur.