SoSci 2 | Mass Entertainment

Place in which a growing movie industry was taking shape

Hollywood Hills of Southern California

The economic demands of WW1 doomed this regions film companies

European film companies

What company specialized in shorter vignettes that catered to working-class audiences

Nickelodeons

How did the Nickelodeons get their name

Their tickets costed 5 cents

What arose as more educated and middle class Americans flocked to the movies

Grand air conditioned auditoriums

How much did tickets to the movies cost during this time

30 cents

What was another name for movie theaters during this time

Movie palaces

Movie palaces offered these 3 things that helped them differ from others

1) longer and more sophisticated narrative films

2) Accompanied by an organist that played the soundtrack

3) performers who supplied additional live entertainment during intermissions

Movie palaces offered an escape especially for this gender

Women

A journalist wrote about a women attending a matinee at this place

a deluxe picture palace

Number of movie theaters in 1923

15,000 theaters

Average weekly attendance of movie theaters in 1923

50 million

Number of weekly movie-goers in 1930

100 million

On avg this fraction of all Americans went to the cinema at least once a week

2/3

Poor families may receive this assistance

Mother's Aid Assistance

Fraction of poor families who reported attending the movies regularly in Chicago

2/3

What was the exception to America's general movie obsession

The South lagged behind the nation until WW2

Amount of money for budget the avg film had during 1920

$25,000 and $50,000

What were the 5 most popular film genres

Westerns, gangster films, epic historical dramas, romances, and slap stick comedies

Studios signed young actors/actresses to multi-picture contracts and then aggressively deployed techniques from this field

Public relations

Techniques from the emerging field of public relations promoted an image of

Each individual star carefully calibrated to garner a mass fanbase

2 actors who defined masculine sex appeal in roles of exotic, passionate foreigners

Douglas Fairbanks and Rudolph Valentino

Douglas Fairbanks and Rudolph Valentino starred in these 2 films

1) "The Thief of Bagdad" (1924)

2) "The Sheik" (1926)

Person who married Douglas Fairbanks and rose to fame playing coquettish doe-eyed girls

Mary Pickford

Douglas Fairbanks and Rudolph Valentino defined this

Masculine sex appeal

What did Mary Pickford do to rise to fame

Played with coquettish doe-eyed girls

Nickname given to Mary Pickford

America's Sweetheart

Mary Pickford also had this job

business woman

Name of the independent production studio co-founded by Mary Pickford

United Artists

Who was the comedic actor that helped co-found the "United Artists"

Charlie Chaplin

Who was the director that helped co-found the "United Artists"

D. W. Griffith

Who were the 4 people that helped found "United Artists"

1) Mary Pickford

2) Douglas Fairbanks

3) Charlie Chaplin

4) D. W. Griffith

Iconic actress who epitomized the "flapper" ideal

Clara Bow

Name of the character in which Clara Bow starred as

Betty Lou Spence

Name of the 1927 blockbuster film that Clara Bow starred in

"It"

The film "It" inspired a British journalist to coin what phrase

"it girl"

What did the phrase "it girl" describe

Bow's indiscernible magnetism on and off screen

How did Taylor Swift pay homage to Clara Bow very recently

She named a song on her 2024 album after Bow

Hollywood movies promoted these 3 visions of America

Land of glamor, romance, and affluence

What was the face and voice of innumerable advertising campaigns

Hollywood stars

Name of the movie containing a semi-autobiographic picture starring Al Jolson and introduced the "talkie"

"The Jazz Singer"

Date in which "The Jazz Singer" was released

October 1927

What caused the death of silent films

The "talkie"

What did the "talkie" do

Synced the actor's voices and music to the images on the screen

Who created the "talkie"

Warner Brothers

The movie "The Jazz Singer" followed what immigrant

Jewish immigrant

What complicates the dream of becoming a jazz singer for the jewish immigrant in the movie "The Jazz Singer"

His father's insistence that he follows his father's footsteps

After the movie "The Jazz Singer," these 2 people took over competitor's production facilities, distribution networks, and theaters

Warner Brothers and Fox

Number of studios that controlled 95% of all American film production

8 studios

Despite the U.S. Justice Department's intervention, 8 studios controlled this percent of all American film production

95%

Next to Jazz, this proved America's most significant cultural export in the 1920s

Hollywood movies

Before this date, all movies were silent

1927

Percent of American films accounted for in Britain and Canada during 1925

95%

Percent of American films accounted for in South America during 1925

80%

Percent of American films accounted for in France during 1925

70%

Company that produced 75% of the film in the world

Kodak

Where was Kodak headquartered in

Rochester, New York

Percent of film in the world produced by Kodak

75%

Percent of movie houses in the world owned by American corporations

50%

How did European governments and intellectuals view Hollywood's global reach

As another symptom of creeping Americanization of the world that amounted to cultural imperialism

These 3 countries enacted policies designed to stem the tide of American movies and offer protection to national film industries

Germany, Britain, and France

Department that helped Hollywood studios protest against international restriction on hollywood

U.S. State Department