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what are the 2 types of company assets?
tangible (can touch them)
intangible (cannot touch them)
give examples of tangible company assets
land
buildings
plants
staff
give examples of intangible company assets
ideas/knowledge
inventions/patents
trade marks
corporate image
skills
what type of company asset is intellectual property (IP)?
intangible
what are the different types of intellectual property?
confidential information
patents
copyright
trade marks
designs
what does copyright protect?
original artwork
what do trade marks protect?
anything that can give indication of brand origin
what do designs protect?
aesthetic look of product
what is a patent?
technical invention
lasts for up to 20 years from filing date
national right → have to apply for patent in every country that you want it to exist in
agreement between a state and the inventor → in return for publication of the invention in full, the inventor is granted a legal right to exclude others from making, selling or using the invention
what is the value of publishing an invention under a patent?
everyone can freely use the invention once the patent expires
stimulates innovation e.g. others can try to improve product
what is the criteria for a patent?
novel
useful
inventive
adequately described (transparency in publishing)
define novelty as a criteria of patentability
no public disclosure by any means prior to the date of application
why is the patent filing date so important?
this date is what novelty is assessed against i.e. no disclosure prior to this date
patent expires up to 20 years from filing date
describe invention as a criteria of patentability
you cannot patent something that is an obvious adaption of what is already known
concept is subjective and judged from the perspective of a person skilled in the art
golden rule: a problem solved is often a patent opportunity
what is the issue surrounding a rejected patent?
application is open for public view → no longer novel because it has been disclosed to public :. if you wanted to improve on it and refile, it is no longer novel
define prior art
any evidence that shows a particular invention is already known before the patent application is filed
what are the 2 parts to a patent?
claims
description
describe claims as an element of a patent
defines the scope of the subject matter which can prevent or control others using
tells you what is actually protected :. very important
single sentence defining the invention
define description as an element of a patent
supports the claims
all info that supports claims e.g. how you make it, variants, background info etc.
looking at the claims element of a patent, what kind of scope is ideal?
broad claims then only narrow down to what you have to
narrow claims allows competing companies to make changes to 1 element get around the patent
at what point in the patent application process do you apply for patents in foreign countries?
after 12 months foreign filing occurs
decide all the countries you want to go into
when does the application become prior art?
at the point of publishing → approximately 18 months after filing
how long does it take approximately to get patents granted?
3 yrs
what should be considered when filing a patent strategy?
what is the invention and which are the critical parts? → to include in claim
which features are known and how extensive is the prior art?
how broadly should the invention be claimed?
how much information should be disclosed in the application? → in case of rejection
when must the patent application be filed
where is patent protection needed? e.g. designs, copyright, trademark etc
what are some of the indicators which show that you product is innovative?
unexpected results
failed attempts to solve a problem
unrecognised problem
commercial success